Reduce Data Demand Side Platform Launch
I am happy to announce the Launch of Reduce Data Demand Side Platform [1] (DSP), an advertising platform that leverages big data technologies to deliver significantly optimized ad spends.
We believe that media buying is still inefficient and that there is a lot of room for optimization. Advertising fraud is more common than you think and this wastes billions of dollars of ad spending each year.
Reduce Data is built from ground up using large scale data processing technologies (commonly known as Big Data technologies) to cut media waste, track campaign performance and optimize it at scale.
Advertisers can reach users across desktop, tablets and mobile devices with Reduce Data. We're rolling out the platform with a variety of new features and are extremely excited about the path ahead.
Please do watch our blog or our Facebook page for announcements.
--
1. A Demand Side Platform is an advertiser focussed, programmatic platform that uses Real-time Bidding as a mechanism to buy display ads through auctions.