#research project 2

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The Creative Co.

“We are the thinkers, we are the doers. We are the passion about design” – The creative co, 2014. “The Co. is a design collective. In partnership with our clients we create, build and nurture holistic brand experience.” – The creative co, 2014.

    The creative co is a business based in Cronulla, Sydney. They are focused on building and creating brand identity. From helping businesses create and invent their brands from the ground up. Clients; The type of clients that Creative co are the clients that need to help creative a brand identity. Some of their clients have been; Coopers Store who are about handcrafting authentic timber furnishings which are a local business, Creative co delivered a total brand suite. Hollydene; who are a respected boutique winery, MTC is a not-for-profit organization committed to help individuals seek employment, skills training, work experience and build self-confidence. Iknowwho, are leading marketing recruitment agency. Quay communications who are a part of public relations especially in healthcare, Ke3 property is a boutique agency, CHU who is an strata insurer, Selpak who supply packaging and process equipment in Australia and New Zealand. Shore Hire is a business, which aims to give propping solutions. The GPT group is a property group and focus on the real estate in retail sector, the solico who are landscaping company. These are just a few examples of the type of clients who have successful taken on the brand identities that Creative co have given them. Former projects; All the clients that have been mentioned before have had been given new brand identities by Creative Co. This includes logo designing, corporate identity, website design and development, advertising design, illustrator, photography. Creative co uses each of these skills to create a brand identity for each of these projects. Creative co uses both digital and print to help create the brand that would best possible suit the company. Design style; There design style is mostly lead by Mitch Woodfield who is the creative director. Their style is mostly sophisticated, classy and simple. Using a lot of influence from the Swiss/International style. Their style is mostly about making the most of the company and the designs tend to try and best suit what the company needs with its brand. Which is good from a design perceptive and it helps create and build the company. But what you can take away from most of their designs is that it is simple, which a major rule in Graphic Design. Current design staff; There are 7 staff on this team, there are 3 designers which include the director; Dan Goldkin. Goldkin being the leader who leads on with the creative drive of the group, he also believes in brands that also brave and fearless and love to help them development into something special. Mitch Woodfield is the Creative director, is the one creating all the graphics for the agency. He presents the ideas to the client and has strengths in visual communication and brand design. Emily Joannidis is the newest designers to the studio, she gives a different views and put all of her efforts into her designing.

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Boheem

Boheem is an independence agency based in Surry Hills, Sydney. This agency was founded by Kassandra Hunt and Claire Bonnor, “We are in the Business of solving problems, and crafting ideas and making beautiful, enticing visual communication for projects we believe in.” Boheem, 2014. Clients; Clients that the Boheem include St John’s ambulance, Unitedworld, transform aid, UNICEF, one tree coffee co., PLC Sydney school, The writer’s group, Baptist world aid, AFES Calender, tiempo coffee, Clarity professional group, Plank and Trestle, Pearsons florist, Royal far west, St Moritz, One seed, Port Macquarie Tourism, Black mountain coffee, the high tea party, AYAC national youth affairs, Schizophrenia research institute, patch ‘n’ go, Belaroma coffee roast company, INEZ daily, Lexus Melbourne cup, and the talent work shop.

  Former project; Former Projects have included a variety of designs such as print type; yearly reports, invitations, billboard, booklets. Branding and identity, online and digital; such as creating websites, apps and logos, Packaging, campaign development.

  Design style; Boheem’s team style seems to be a mix of Swiss/international style and contemporary. Their designs are very “clean” which is the same feel you get from the swiss/international style, but also they present contemporary feel to the designs. Some of the designs have a use of metaphor and symbolizes which is what contemporary is about. These styles are most commonly used today as  they present in the Graphic Design world as the most modern, they are both simple and straightforward and really define what most clients want in design, this is why it is common to see such styles in a lot of designs today. Including in Boheem, they are designing for companies who want a modern, fresh, clean look and the swiss/international and contemporary give these kinds of style. All Graphic Designers known about these types of styles and will apply them to their works because of how effective it is with design. Research into their current design staff; currently there is 6 staff on the team; out of the 6, 4 are designers. Kassandra Hunt is Managing director and considers herself the “problem solver” in visual communication. Although she is the director of the agency, she does still have to deal with designs from time to time. Claire Bonnor is the also the managing director and her designs mostly focus on typography, she has been a guest speaker at many designer events. Katherine Johnson is a designer who brings fresh to the mix and “no-fuss” approve to her designs. Emily Bouton is one of the newest to join their team as she has recently graduated from university.