Wait, why did you put tag about cultural relevant on that SNL clip? It's actually something that some users in this pop forum I joined like to bring up when they tried to come after Bruno's achievement. They said he has no impact on pop culture. Mostly I defend Bruno there with passive aggressive way and use sarcasm lol.
On the whole, I personally don’t feel that the public see Bruno as a cultural icon - just yet anyway. At this point in time, he does make impacts on the music industry but he doesn’t do so directly with massive statements/pieces. For example, we can see that certain songs have had cultural success in being a part of people’s life, especially with Marry You, Just The Way You Are and The Lazy Song. For this era, the massive singalong piece is When I Was Your Man. In terms of being a cultural figure, unlike other “icons”, Bruno doesn’t necessarily have a quirk or something very unique for the public to identify him with. What people do is re-create the image of him in a hat, sometimes with a guitar and mostly with a pompadour. As Hooligans, we of course know his sense of style with fashion and live performance but I don’t think the audience has the same knowledge. And while I’m talking about fashion…Bruno wears high end labels but they’re simple pieces and sometimes you don’t even recognise that they’re designer (as with the Saint Laurent casual gear).
Even though Bruno has kept (and refined) his original format over the years anyway, with the success of the Super Bowl this year, I think it has definitely helped (In the US particularly) with getting the masses to really think about his image - of him being a talented, well rounded live performer who’s backed by a very skilled band. I hope that when people see a full band performing in the way the Hooligans do, with slick footwork and matching outfits, they’ll think of Bruno Mars.
I think Bruno has potential to become a massive cultural figure but I don’t think he wants that whole package. He lets things manifest naturally. Success isn’t forced, it just happens because it’s right and things fall into place. He stays out of the tabloid media and doesn’t draw much attention to himself unless he’s actually on the stage performing. To be a cultural icon, I think there needs to be some play with the media involved - at the end of the day, that’s what consumerism is. Media is what gets people talking and excited (and on the flip side, also brings out the negativity and criticism of celebrity status). Interestingly, just a couple of years ago (in the drought at the end of DW&Hs era), I remember talking to my friends about Bruno and they actually had no idea what he looked like. They could sing his songs, but just couldn’t picture him.
Having cultural references made about you, like on SNL, will obviously help but being respected as a musician and performer is what matters here. The art and passion for the stage is what comes first and foremost for Bruno. I think most people will know that ‘Bruno Mars’ is a name associated with songwriting and vocal credibility. Other singers in the business know and respect that, and so do many of the public.