OFFtopic - eLearning is not for slackers...
For years we have seen commercials and other advertisements for online education that appeal to students who are looking for an easy way to earn a degree. These ads show students laying around in their pajamas smiling at their computers.
The implication is that there is little to no effort involved in online learning.
Anyone who has ever taken an online class has most likely found that online classes are generally much more difficult and time-consuming than f2f classes.
Great changes!
I was thrilled to finally see an institution take a serious stance on online education.
A recently aired commercial advertisement for Colorado Technical University focuses on attracting students who want to take charge of their own learning.
The headline on their website reads, I don't take classes. I experience them.
Their website is disappointing with little detail.
But their message is important:
Online education is for responsible students who want to take control of their lives.
I hope this ad marks a new trend for the promotion of eLearning.