#responsive logo design

[cen-lynn-designs]

REBRANDING 2024

Hello! I recently came across the term “responsive logo” and I really liked the idea of it and wanted to bring that into my own brand.

I was not very consistent in name or visually so, here is a breakdown of how I became more consistent in my brand: Cen Lynn Designs!

For starters, I redesigned my logo. As a part of a responsive design I learned that there’s variation in the logo itself. There’s the full brand with name and logo but a good design can be recognized by icon alone and name.

I knew I wanted the new logo to be simple and easy to recognize. I also saw that font and colour palette matters. The colour palette should be simple with distinct colours.

My initial logo was in black and white and paid tribute to my identity as a Chinese-Canadian with the maple leaf and panda bear.

For the colour palette I used a website to find complimentary colours and even fonts.

Website: realtimecolors.com

Realtime Colors

Visualize your color palettes on a real website.

Once I found a set of colours I was happy with, I moved to redesigning my logo using these colours.

It took a couple of tries before I realized I was not getting anywhere and needed to commission a logo artist.

That’s when I discovered @ShxdowFoxStudios who I chose to design my logo. It took a couple of tries before landing on a simple design that made sense to me.

The font was less of a focus as I noticed that the fonts from the website weren’t available everywhere. I did note down what I used.

And that’s how I finalized my rebranding. Another breakdown can be found in this slideshow here:

Rebranding Breakdown 2024

A brand breakdown

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[dazonntechnologies]

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[dazonntechnologies]

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[dazonntechnologies]

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[dazonntechnologies]

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