What Are the Different Types of Retail Packaging?
In order to help you enhance your brand image and get your product noticed, you can give your products an extra punch with the help of retail packaging. There are several ways in which you can promote your products and create a niche for yourself in the market. For instance, you can utilize custom retail packaging that is able to tell your story and make a statement about your product. You can also use retail packaging to showcase your unique design or graphic design.
By using point-of-purchase retail packaging, you can give your customers a point of contact from the moment they approach your store. A nice retail packaging will make people feel at ease and can help build brand loyalty. The following retail packaging solutions are provided by the leading boxmaker:
Corrugated cardboard packaging
This is one of the most popular options for retail packaging used by businesses and individuals. It comes in two different forms, a corrugated sheet and a corrugated foam board. Corrugated cardboard boxes are ideal for products that will be exposed to moisture and humidity and it has been proven to be effective in storing products and keeping them safe.
Point-of-sale retail packaging
Point-of-sale (POS) retail packaging is ideal for products that need to be displayed for a long time such as clothing, wines and confectionary. This type of retail packaging is also durable and very affordable making it a great choice for small business owners. Some POS retail packaging is made of cardboard while others are made of heavy vinyl.
Foam boards
Foam boards are one of the most convenient options for retail packaging because they are customizable. You can also choose the thickness of the foam board, which can be from 3 millimeters to seven millimeters thick. A disadvantage of using foam boards is that they are not very portable. They are good for static merchandise and products that need to be stored in an upright position but not when they are being moved around.
Wherever you go, there are numerous cardboard options available at Atlantic Products Ltd for your retail packaging needs. For instance, supermarkets commonly use corrugated boxes, foam boards or rigid plastic. Cardboard boxes are inexpensive and sturdy. If you want to save on cost, you can use recycled cardboard. If you want your product to be eye catching, you should consider having a custom printed slip case. The last thing you want is for people to see your product but it looks the same as others.
