Rewind FX - Canon 360 London Fashion Week
Rewind FX in partnership with Bright Partnerships and Canon deliver the world’s first 4D ‘Catwalk model experience’ for attendees at London Fashion Weekend 2014.
Rewind FX were asked to collaborate with a leading team of professionals to create the World’s first 4D Immersive Model Experience. Rewind FX used its knowledge of virtual reality and interactivity post-production, to help create content and deliver the interactive technologies for this ground-breaking project. This experience allows visitors to be transported into the world of modeling allowing them to feel what its like to be a star at London Fashion Week.
The experience begins when you put on the virtual reality Oculus Rift headset and headphones. You are then able to control the view point of a professional model arriving at Somerset House, just moments before being thrust onto the Sibling Catwalk Show at London Fashion Week.