Jun 4, 2025
Rick Ruben: Pick the best
“If you need 10 of something, make 30. Then pick the best.” —Rick Ruben.
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Rick Ruben: Pick the best
“If you need 10 of something, make 30. Then pick the best.” —Rick Ruben.
"Success is harder to come by when your life depends on it." -Rick Rubin
Now Playing | In Conversation With Kendrick Lamar & Rick Rubin (GQ)
Kendrick Lamar Meets Rick Ruben & They Have An Epic Conversation [GQ]
"We've been told the consumers are dumb, but they're not. They know when its real, they know if they can feel it - that's something I always understood, just being a fan myself. Still today when I look at my certain aspirations in terms of artists, when I look at Em when I look at Jay - I felt the stories they were telling, whether it was fiction or not, these ideas that they would put down made me believe anything and everything they were saying."
Join one of the most diversely decorated producer on the planet [Rick Ruben] and one of Compton's best [Kendrick Lamar] in conversation.
Watch
19:33
Some strong words
