RIIL and RI State Police teaming up on traffic safety campaign
WARWICK, R.I. – [November 13, 2024] – The Rhode Island Interscholastic League is pleased to announce its continued partnership with the Rhode Island Department of Transportation and is eager to embark on its seventh year of supporting RIDOT with its mission to bring roadway deaths and serious injuries TO ZERO.
The RIIL plans to do its part through the “Traffic Safety Is A Team Sport” initiative, a multi-media sports marketing campaign that will focus on several areas of emphasis, including Distracted Driving, Occupant Protection, Impaired Driving and Young Drivers.
New this year, the RIIL is excited to announce it will be collaborating with the Rhode Island State Police on its traffic safety campaign. The RIIL will be teaming up with its fellow Traffic Safety Coalition member to create traffic safety videos, public service announcements and other messaging on the RIIL’s social media platforms to positively influence safe driving behavior.
In addition, the RIIL also looks forward to having the R.I. State Police participate in select RIIL Championships throughout the year.
"This partnership with the Rhode Island Interscholastic League allows us to reach young drivers directly, encouraging them to develop responsible habits that will serve them throughout their lives,” said Colonel Darnell S. Weaver, Superintendent of the Rhode Island State Police and Director of the Department of Public Safety. “By working together, we aim to build a culture of safety on our roads, helping teens understand the importance of making smart choices behind the wheel in order to protect themselves, their passengers, and everyone sharing the road."
The RIIL will continue to encourage new young drivers to make smart decisions when they get behind the wheel through an online traffic safety pledge. The league also provides resources for its member schools through an online Traffic Safety Toolkit. Both can be accessed at: https://www.riil.org/page/3744.
“We look forward to this new collaboration with the Rhode Island State Police on our traffic safety campaign,” said Mike Lunney, Executive Director of the RIIL. “State troopers play a key role in the ongoing efforts to make our roads safer. In addition, many of them were once RIIL student-athletes themselves and some continue to be involved as high school coaches or parents of current athletes. So the R.I. State Police are part of our far-reaching RIIL community, and we look forward to teaming up with them this year.”