RiverFalls Mall & RiverFair Family Fun Center - Clarksville, Indiana (Opened Oct. 1990)
Designed by Bullock, Smith & Partners
Perfect example of the colorful & playful side of the Festival Marketplace design style, trending into Memphis Jr.
"A series of roof peaks resembling circus tents set the festive tone for the unique 750,000 square-foot center, which features a 100,000 square-foot family fun park on its upper level. A full-size, antique-style carousel is the focal point among the many rides in the park, its glittering revolutions visible through the center's immense 50-foot-high window wall. In addition to the Grand Carousel, River Fair features an 18-hole miniature golf course, a train ride, bumper cars and action rides, a 10,000-square foot video and skill games arcade, and several other attractions. Adjacent to the park is a 10-screen movie theater, party pavilion, specialty retailers, and a food court. "Food Fair" offers seating for 760 and the selections of 11 quick-serve restaurants. Enhancing the exciting atmosphere of the center are liberal uses of bold color in banners, floor tiling, and paint; reflective silver ceiling panels; and more than one mile of colored neon accents. Natural illumination from the center's many skylights will brighten River Falls, creating an open, airy ambience for customers while promoting the growth of numerous trees and plants."
Scanned from the book, American Shopping Centers by I.M. Tao (1993)