Taking inspiration from Paul Elliman we arranged and took photos of objects in the shape of the letters reading 'stuff matters'.

seen from United States

seen from Malaysia

seen from Germany
seen from Yemen
seen from China

seen from Austria

seen from Australia
seen from United Kingdom
seen from Malaysia
seen from Austria
seen from United States
seen from China

seen from Austria
seen from Malaysia
seen from China
seen from Sweden
seen from United States
seen from United States

seen from United States
seen from United States
Taking inspiration from Paul Elliman we arranged and took photos of objects in the shape of the letters reading 'stuff matters'.
Throughout this project it's been a struggle to bring together both social and cultural awareness into a single symbol without it being too literal or cliche. However, after regrouping and discussing the outcomes from individual experiments we decided to focus on the concept of awareness and found we liked the word 'stuff', it was all encompassing and conversational. The three of us decided that we would work with letters, rather than a symbol and to make a newspaper structure reading 'STUFF MATTERS'. 'Matters' seemed to fit as it can read as both something of importance as well as an issue that demands consideration.
We formed each letter by taping together tubes of newspaper, the more difficult letters were the curved ones, however, we taped certain areas tighter and added extra newspaper for support.
We decided to hang the letters from the ceiling. We though it was bold and demanding, which was a fun contrast to the throwaway word 'stuff'. Each letter was connected to its neighbour and 'MATTERS' would be placed directly below 'STUFF'.
After the process was finished, we used lights to work with shadow and capture interesting photos of the final result. Additionally, we moved the text into a hallway of the college, so that it would block pathways and people would be forced to interact with it and realise that stuff matters.