In the winter of 2014, 10 students from Southern Oregon University’s Emerging Media and Digital Arts practicum class worked alongside the Rogue Hack Lab on a campaign to generate buzz for RHL’s annual presence at Tinkerfest (May 24 & 25 at ScienceWorks).
The students combined interdisciplinary talents on the campaign entitled: The Road to Tinkerfest. The campaign consisted of several components:
A series of 6 webisodes highlighting different members, topics, and activities
A social media campaign to strategically draw attention to the video episode release
A transmedia alternate reality game consisting of printed and video puzzle clues along with a Tinker Device web application for steering the scavenger hunt
A single page web hub containing a video player, a single access point to RHL’s social media presence, general lab information, and Tinkerfest event information.
>>Rogue Hack Lab: The Road to Tinkerfest