Redefining E-commerce With Ruby on Rails
The digital revolution has made shopping easier than ever. All it takes is a scroll, a click, and voila, the product is on its way! As reported by Statista, e-retail sales have crossed the 3.5 trillion mark in 2020, and by 2023, E-commerce sales are expected to claim 22% of the global retail sales share. Among the diverse platforms available, Shopify, developed using Ruby on Rails for backend development, stands out as a successful e-commerce platform. Let's explore why Ruby on Rails is the ideal choice for developing an e-commerce web application.
Ruby on Rails and E-commerce: A Dynamic Duo
Ruby on Rails, often referred to as RoR, is emerging as a go-to service in the IT industry, following PHP and ASP.net. The data from BuiltWith reveals that there are over 3.7 million websites created using RoR, with nearly 4.6% ranking within the top one million websites. Ruby e-commerce enables businesses to build scalable, feature-rich online stores, leveraging the power of the Ruby programming language.
Diverse Applications of RoR in E-commerce
🟠 Business-to-Business (B2B): Online wholesale selling, though not as visible, has become a norm. Frost and Sullivan predict that the B2B market, which made 5.12 trillion sales in 2012, will hit 12 trillion in 2020. RoR has found favor in B2B channels, following the trend of B2C.
🟠 Business-to-Customer (B2C): This is the most common business outlet where businesses sell products to end-users. RoR's unique interface-centric implementation is ideal for modern web stores aiming to provide an amazing user experience.
🟠 B2BC: This model combines the B2B and B2C business models and is gaining popularity. Big names like Walmart, Amazon, and AliExpress have embraced this model and RoR's versatility can support B2B2C business startups.
🟠 Subscription-based: According to McKinsey, the subscription-based market witnesses 100% growth each year. RoR proves to be the best fit for the subscription-based business model.
Why Choose Ruby on Rails for E-commerce Web Development
Here are the main reasons why RoR is a perfect choice for e-commerce development.
Cost-effectiveness: RoR is a free and open-source web development framework. This makes RoR a budget-friendly option for your e-commerce startup.
Rapid MVP development: RoR excels at speedy Minimum Viable Product development, following the convention-over-configuration principle. This ensures efficient development with the DRY and MVC architecture.
Flexibility: The RoR framework allows you to modify your code anytime. Several plugins are also available for further modifications.
Security: RoR is reliable for secure e-commerce applications. It offers various gems available in the community for the secure protection of your application.
Extensive ecosystem: Ruby on Rails has a vast community on GitHub and there are over 150000 RubyGems for adding exclusive functionality to your web projects.
Power: RoR is a powerful framework that comes with a standard set of policies making it less prone to challenges.
Ease of development: Ruby on Rails simplifies the development process with various automation features like test automation, and the DRY principle that makes debugging process glitch-free.
Ruby on Rails: Empowering E-commerce Stores
RoR provides a lot of ready-made and free solutions to implement basic features for your online store. Some of the solutions include:
Storefront: The storefront is the first impression customers get from your e-commerce site. A well-planned UX can raise conversion rates by 200% and can encourage customers to stay loyal to your brand for a longer period.
Inventory Management: With RoR inventory management system, you can track the number of units in stock, get real-time stock updates, and eliminate stock run out issues.
Payment: RoR provides seamless transactions and integrations with multiple payment gateways such as Paypal, Stripe, Braintree, Amazon pay, and more.
Mindfire Solutions, a leading Ruby on Rails development company, delivers unparalleled results and services. We take pride in our passionate team of RoR enthusiasts who can help you unlock the benefits of full-stack Ruby on Rails development. Collaborate with us to develop your Ruby on Rails e-commerce project and take advantage of our extensive set of libraries and plugins. With RoR, expect eloquent coding schemes, scalability, and an improved website functionality.
