It's a truth universally acknowledged that if it's pink, it'll likely be marketed exclusively to girls. (And, in that case, it'll probably cost more.) You may be tempted to think that fate has befallen our favorite pink drink, fretfully wondering: Is rosé just for women?
Fear not. Rosé is, as one article puts it, "not just for girls anymore, bro." Picture yourself at a backyard barbeque with your bros, or tailgating with your dudes before the big game, or anchored on the sandbar, buoyed by a cold drink in hand. Why reach for a watery, cheap beer when you could be sipping something that signals just how refined you are, something sweet, but not frozen, fruity sweet? Are you really going to let that extra $0.21 on the dollar ruin your enjoyment of something so fun, carefree and delicious? Absolutely not. And fine: You can even call it brosé if that helps.
Broséwave: 21 Songs For Dudes Who Drink Pink
Photo: Samantha Clark & Eslah Attar/NPR
