“If they had measured the ROI of TV, or the computer, or the Internet after five years, nobody would have gotten involved, and we'd be in a technological bog.” Jeffrey Gitomer Over the past three years the proportion of marketers using a revenue-per-customer metric on social media fell from 17% to just 9%. However, a recent Google search for ‘Social ROI’ brought back more than 31 million results, so clearly there’s a lot of discussion and opinion out there. But are we any nearer to really cracking it? And if not, should we, as Jeffrey Gitomer suggests, invest resources in social media without measuring it, because it’s “way too soon to measure”? Or, given that social media is far more accurately quantifiable compared to traditional media (TV, print), is it time that we all finally just agreed on the best way to gauge it? We’ve pulled together a panel of social media professionals who try to answer the Social ROI challenge on a daily basis, to have an interesting, and we hope, divisive debate. The panel will consist of: Mick Conroy (Panel Host), Head of Insight and Innovation, Tempero Gregg Baker, Head of Community Management, giffgaff Leon Chaddock, CEO, Sentiment Rowan Kerek Robertson, Partner at Taylor Kerek (recent former Head of BBC Television's social media strategy) David Ellis, Director, Station10 18:00: Arrive 18:30 – 19:45: Panel Discussion 20:00 – 21:00: Drinks, nibbles and networking"
