Jesus, where’s my sunglasses?!
Here we have a rather bright example of a poster advertisement from the 50′s by Rowntree advertising their fruit gums. Rowntree produced a lot of images during the 50′s emphasising the taste of the sweets. Describing them almost like the next best thing from fruit. Apart from this particular image, there was a concept where there was a bowl of fruit being poured into the packet of sweets… I apologise if that was the worse description, so instead I would just advise you Google it.
The lovely looking child, sporting the typical blonde haired, blue eyed boy is featured largely on this poster, with a twisted face and an excited twinkle in his eyes. He really looks like he’s enjoying his experience, probably a little too much. Sort of reminds me a little of the internet sensation ‘Kazoo Kid’…If you haven’t seen that video, don’t.
Anywayyyyy, the type on this poster ‘taste the fruit’, is pretty much a command, it is telling you, you will taste the fruity goodness of our jellies. This poster is fun, it’s inviting you come and pick one straight from the paper. The experience and enjoyment on this boy’s face is relateable to a lot of children and adults from their youth when they have been enjoying their sweets. So really, this could be aimed at both markets, encouraging adults to revisit their youth and children to come and join in on the fun.
But let’s get down to the eye offending yellow which is beaming into my eyeballs, I’m a little disorientated. It is a beautifully brilliant yellow isn’t it. Personally I associate the colour yellow with positivity, happiness and New York cabs… forget the last one. Back to positivity and happiness, suggesting, not only trying to convince you they are nutritionally good for you but also good for your life, they make you happy. Which is as good as a marketing technique as any, everyone wants to be happy… even if they are being blinded in the process.