#salstakeaway

[amyfrancisgraphicdesign]

I needed to create some business cards for Sals Takeaway to hand out to the people that I network with. After a lot of consideration, I decided that rather than hand out small business cards I would hand out A5 prints. I feel that a business card is easy to forget whereas handing out a beautiful A5 print will not only be immediately more stand-out, but will hopefully be an object that the recipient will actually desire and want to keep and so as a result they will also be keeping my details, whereas with a business card I think that they might easily be thrown away or left behind. 

Luckily as a very small part of my NMP I have been exploring my illustration skills on illustrator within the theme of popular culture and so I already had some designs that could be readily printed which was great. The great thing about doing these prints to give out is that they are actually fairly representative of me as a person. They are a little bit different, and go above and beyond what was required. The designs themselves are very quirky and actually require some thought behind them as I mix popular culture worlds within them, which also highlights my love of popular culture itself - and so all in all, a good representation of me! 

I ordered the cards at a postcard size, matte from MOO, with my design on one side and a little message from me to the recipient on the other along with my details. I am really happy with how the cards turned out and I really think that they are so much nicer than a standard business card. Fingers crossed other people like them too! 

[amyfrancisgraphicdesign]

The final Sals takeaway goodie bag look! Two full days, lots of mess and some ruined tops later and it was all worth the stress as the final outcomes came out so well! The concept is clear and the aesthetics are amazing - though it may not come across so well in images, the boxes themselves are so lovely to handle and the printing technique used makes each and every one unique! Good job @annierosemiller !! 

[amyfrancisgraphicdesign]

Progress shot of the first three layers on the takeaway boxes - looking absolutely fabulous! We decided to only add the black layer on to the “Sals” aspect of the logo as we really wanted to keep some of that lovely overlapping of the colours, but the black would help to keep the design uniform as with the nature of screen printing, not every box came out as lovely as this one! 

[amyfrancisgraphicdesign]

Progress shots taken as myself and @annierosemiller slaved away overseeing the printing of and doing the physical printing of the 100 printing boxes. 

In the end we discussed and then pitched the idea to the whole group of creating the design through a four layer colour print which despite the hard work that would have to be put in, would really enforce that idea that the ever was design based as opposed to being an actual takeaway (if the point of the event was not already clear.) Everybody loved the idea and so myself and Annie had unwittingly signed ourselves up to screen printing 400 layers on to boxes! Ambitious! 

[annierosemiller]

Created using a cut out three colour risograph print which was chosen for the Sal’s Takeaway zine.

[annierosemiller]

Close up of the four layers of screen print on the front of the Sal’s Takeaway pizza box invites/goodie bags. 

[annierosemiller]

Sal’s Takeaway

In order to be involved in the process and creation of the event and invites, myself and Amy took the role of screen printing all the pizza boxes that were to go out to delivery to various studios and agencies as an invite/goodie bag.  We had help from various other students but mainly controlled the process and preparation ourselves. We decided to do a four layer print using CMYK in order to fit within the brand guidelines. We decided to include a set of print dots in the corner for alignment use and also to separate the colours shown. We printed 100 boxes each with 4 layers, it took time but in my opinion, having something hand printed to give to industry was worth it. Although we had a few with mistakes that were not able to be used, the majority were fine, even with small imperfections, it is all part of the printing process.