#saltlakeprinting

[prestoprintutah]

Just browsing through old magazines. I found this little gem in the September/October 1987 issue of Communication Arts.

[prestoprintutah]

Brochures & Templates

We're working on our own marketing materials right now and wondering...Who else might be doing the same?

If you're working on a project with the intent to print, we want to help you make sure your files will print beautifully!  If you're new to the design suites (or an old pro following tried & true printing guidelines), we're starting to publish on www.PrestoPrint.com a series of downloadable printing templates.  Place one of these bad boys in you document, lock it, then design around it.  This will help remind you about things like: Typesafety margins, any applicable folds, bleeds, and crops!

Check them out here and check in often for more helpful templates!

Do you have a custom size or project?  Send us a request for a template with your specifications to [email protected]

[prestoprintutah]

CMYK VS RGB ( from a printing press point of view )

Change your expectation to pleasing color...

RGB is Red Green Blue this is what your monitor and your TV produces. So, if your file looks great on your screen in RGB, why is your printed piece dull and does not have the pop that you saw on your screen? This is due the change in the color gamut. RGB is a much larger color gamut than CMYK so a lot of your blues and greens will be changed when the file is converted to CMYK.

For more information on how to change your document's colorspace, download our exclusive, FREE book:  How-To: Your Reference Guide to Accurate Printing

I am by no means saying that printing is dull and all computer monitors and TV’s are in perfect calibration. What I am sayin is that we all need to change our expectation so the person sending the file knows what to expect when the file is completed and printed at Presto Print. (Shameless Plug). The expectation of a perfect file and a perfect print job is hard to swallow on both sides. When both sides have the expectation of pleasing color we both win the customer gets a print job that looks great and the printing company does not have re-runs all day and can help you with your next job instead of going out of business because of the expectation of  perfection.

- Tony, Print Consultant