How do you envision your dream home?
Perhaps, a home with the sun rising over the horizon when you step into your balcony early morning? Birds chirping in the park, a natural lake close by? Our intention of venturing into diverse sectors of housing is to offer comfort and opulence at reasonable prices and at the same time, ensure superior living. In today’s world, home is no longer a want. It is a need. Everyone has a dream of owning a house. There are all kinds of buyers – some with unlimited budget while most with restricted means. Clients are the most important entity for Sanali Group. In fact, they are the be all and end all of our business. Due to the high disposable income and an ever-growing ambition of the new-age Indian, every buyer today wants to live in comfort without having to pay mindlessly. Therefore, keeping in mind the strata of the society, we decided to become active into both the segments – luxurious and the mid-level/ affordable housing. We have completed 70 % of our projects in Hyderabad and have already started ambitiously in hi-tech cities like Bangalore, Chennai and Cochin. As a new-age real estate and construction company, we understand the driving forces in the market. It is an established fact that the banks are more comfortable in lending loans to salaried people but their attitude is not the same as far as small business organisations go. At Sanali, we attach great significance to the dreams of our customers and have devised an approach that makes the procedure of buying a home as convenient, hassle-free and time-saving as possible. We strive to work towards increased transparency, clear land titles, improved delivery and project execution. On our part, we have a water-tight situation that facilitates the provision of loans for our patrons. We ensure that all the required authorizations and the Government sanctions are in order with regard to the progress of the housing venture. We know that most banks will exhibit understandable fear if the project is not approved. Naturally, the banks have their own rules and regulations to go by and we have no control over it. However, we never discriminate among our home buyers. We also have dedicated executives who are deployed to assist the customers in dealing with the banking procedures. Sometimes, the entire process of taking loan can be a bit overwhelming, so our experienced and professional staffs are assigned to clients to take them through the process seamlessly. One of the factors that I would like to especially point out is the price rise of raw materials. Unfortunately, the rise in price directly affects the final costing of the end product and there is very little that we can do about it. Cement has especially seen a steep rise. Given that the policy of our company is to provide luxury housing at affordable price, it is indeed a challenge to calculate costs under such circumstances. Therefore, it is a hit which the entire industry is taking and we are no exception. Unfortunately, the real estate and construction companies face a lot of flak and undue condemnation. They are seen through the prism of doubt and as a result, we lose reputation dearly.