“Bird Preservation”
What type of legacy will your business have? If you were to leave your business today what type of legacy would it have? You are probably thinking but I just started?! It is never too early to start thinking about your legacy. How would others define your business? What would you like others to say about your business in 5 or even 10 years from now? Starting a business is an opportunity to create something new. Created by, cultivated and nurtured by us. It is our idea, our concept and our vision coming to life. It is a perfect example of who we were at the very moment when we decided it was something we wanted to pursue: ambitious, motivated, determined and resilient. Here are a few types of legacies you can potentially consider creating for your business.
Family Legacy
If you have children, a spouse, partner or other relatives you may be thinking about how you would like them to carry on your legacy. Starting a business is a great way to create a family legacy. Some family businesses have been around for generations, serving their communities and enhancing the lives of many. The best way to get the family involved in the business is to start engaging with everyone early. Make sure your children, in particular, are involved as young and as early as possible. Don’t wait until your kids are teenagers to start giving them business knowledge and tasks. Motivate them to participate, make sure they understand why the business is important not just to the people you serve but to the family. Ask them for their opinions, implement their ideas and give a sense of ownership. Many businesses fail to move on with the next generation because of a lack of interest. If you would like your business to become a family legacy the key is to involve the entire family and to create a sense of togetherness and cohesion, so that the business is the family and the family is the business.
Cultural Legacy
Every business has a culture. Some business cultures are aggressive, others are competitive, some are nurturing, there are open cultures and secretive cultures too. Your company culture reflects your values and beliefs in the workplace. It also has a significant bearing on the success of the business. Whatever culture you choose to create must be done at the outset because its effects are ever lasting. Once the culture has been embedded throughout the organisation it is almost impossible to change it. The people you hire must also reflect the attitudes and behaviours of the culture you are trying to create. A good culture will guarantee success and conversely a poor culture will guarantee the opposite. The good thing about starting a business from scratch is that you have complete control over the culture you are aiming to create. In a few years do you want your business to be known for its fantastic culture which sets it apart from the rest? If the answer is yes , then work cleverly and assiduously towards creating your cultural legacy.
Impact Legacy
What matters to you? Remember why you created your business in the first place? An impact legacy is one where the business is known for having a high impact. This type of legacy is strongly connected with your business philosophy and to some extent your life mission. This type of business is purpose driven and hopes to have a massive impact on everyone it benefits. As an example, it usually has a social purpose and innovates along the lines of improving lives through economic, environmental or social justice. As the leader of this type of business, your example is extremely important. You literally must walk the talk. The expectations are high because this legacy you are creating is for the long time, not a fleeting moment. It is difficult to create this type of legacy if you do not believe in what you are doing. The operations of this kind of business are underpinned by a bigger mission.
Our grandparents, great-grandparents, great-great grandparents and all of our relatives that came before us, left a legacy. In our communities our leaders leave a legacy. In our countries, the founders of our nations left behind a legacy. Everywhere we look around us, legacies are being left behind and created. Everyday at your business is an opportunity to create your legacy. Although the above three legacies have been outlined, don’t limit yourself to these. Your behaviours and actions as you build your business will all contribute to the legacy you will leave behind. When your wings eventually expire what will your epitaph say about your flight?
Remember every Bird has two wings, some choose to fly with one. Are your wings fully fueled? Find out more about our London Nest by sharing your secret here: www.secretbirdslondon.com, we can’t wait to hear from you








