FINAL SCAMPING
After my original brain storm and scamping sessions, I analysed the ideas. I created a shortlist with four different ideas, these were then re drawn on a Lightbox and researched to add context.
I then made a presentation and then found another tutor to go through my final shortlist of ideas. This then created a new idea, as I merged ideas together.
Introducing the Golden 30 campaign.
The idea generation is a long process, but it’s where the idea comes from. I am learning to shorten the idea process. Comparing now how long it took me in first and second year to finalise my idea, its amazing. I can now finish this process and visualise an idea for presentation standard, in under 3 to 4 days (9 to 5). I admit this project took me a bit longer, as I had a real creative block. I have learned techniques in this project, that can overcome a blank mind. And I have proven, even though you think you cant think of anything else, you can always do it. A great way around this for me, is getting focus groups to talk to me about ideas in their head on my brief. A fresh new pair of eyes.
**I haven't spoken about the ideas in depth as I haven't submitted my idea to the competition. Check PDF for more