#scent design

[saltavista]

[allsensory]

The employment of scent branding is a strategy that Hyatt Place has been using since its inception, in 2007. Its unique “Seamless” signature scent delivers the sensation of welcoming elegance and calm through a blend of fresh blueberries and light florals on a base of warm vanilla and musk. The effort began with a small pilot test that aimed to enhance brand perceptions. Regular internal surveys and public online comments reveal that the scent has enhanced the visit experience and increased brand memorability for thousands of guests.

Today, Hyatt Place’s signature scent can be found in almost 300 hotels across the U.S. The scent is such a proven brand asset that it has been codified as a brand standard that defines the company’s experience and brand personality, just as background music, color scheme, décor, and advertising do. And to ensure that Hyatt Place is living up to its intended experience, the company regularly examines its properties to confirm that the Seamless signature scent is being accurately diffused.

[Source]

[smellscapesinmuseums]

Observation - In progress...

Interpreting the historical context through scent and designing a visual identity to communicate the story of the masterpiece: The Hon. Mrs Graham by Thomas Gainsborough. Applying the Semiotics ‘signifier’ theory to deconstruct the painting to unravel storytelling keywords and to further use these to develop scent and visual identity systems.

[thisorientcom]

We visited Aoiro’s Berlin studio to discover more about scent design

https://www.thisorient.com/comfort-zone/a-breath-of-fresh-air-with-aoiro/

[theatreroomasia]

Nothing To Be Sniffed At

Nothing To Be Sniffed At

Now and again you come across something very different in the world of theatre and today I would like to share an article from the Clyde Fitch Report, by dramaturg and biological anthropologist Dillon Slagle.

In it,  Slagle interviews David Bernstein, who is a Scent Designer, an emerging field in theatre. Now this isn’t necessarily a new, 21st century thing. Indeed, American playwright and…

View On WordPress