This week in class we talked about our up coming project. We are making a creative brief that another team in the class will take on after we have made it. It is important to hit peoples pain points when doing any project, to get solid answers out of people. People get so caught up in what something is or isn't, it blocks they're creativity, so by just thinking “box” > box, taking the blinders off, so you can really be creative, they do the same thing with answers, that they forget they're are asking the wring questions. When handing your work off to someone else to finish, it is something that is supposed to feel good, that you almost don't want to give up, but it also feels like a gift to them.












