Jul 14, 2018
Fifteen years ago Reebok signed Jay-Z & 50 Cent to multi-year endorsement deals giving both rappers a signature sneaker and apparel line. The move was said to be an industry first. The first and most memorable release was Hova’s S. Carter, a low-top inspired by the Gucci 84 tennis sneaker, which resulted in the best selling debut of any sneaker in Reebok history! TR1895 presents a track lifted off the 2003 Rocafella mixtape “The S.Carter Collection” that has both Jay & 50 promoting their new Reebok sponsorships...🎤 #TR1895TBT 🎤 #sdotcarter #gunit @50cent #50cent #jayz #hova @justblaze 🎤 (at 25 Drydock Ave)
