Watch all 3 videos inside the article: ZAPS Group Live from the Stage — Thought Leadership Moments at Seamless Saudi Arabia #Seamless2025 #Z
🔥 Live from the Stage — Thought Leadership Moments at Seamless Saudi Arabia 2025
A powerful set of sessions today where Naif Alayesh shared a core principle behind @ZAPS Group’s partnership philosophy:
“To create real impact, we must understand the customer’s circumstances and align value with culture, expectations, and long-term goals.”
He highlighted how ZAPS focuses on:
• Delivering solutions tailored to cultural and real-world customer needs
• Aligning bank & enterprise objectives with meaningful, high-value benefits
• Making premium, loyalty, and rewards services accessible across the GCC
🎤 In another session, Razan Qamhiyeh and Nayif Alayesh expanded on how ZAPS Premium and ZAPS Rewards are helping banks, enterprises, and merchants build stronger customer relationships through relevant experiences, smarter engagement, and innovative digital solutions.
Across all three sessions, one message stood out clearly:
💡 True partnership isn’t about products — it’s about context, culture, value, and long-term commitment.