Dispatch: The Traffic Game Is Changing
The old model is too exposed.
Write content. Share content. Repeat until exhausted.
Meanwhile, a different class of asset is moving in more quietly.
Tools.
Small interactive pages that do something. Solve something. Generate something. Calculate something.
Less performance. More utility.
That matters.
Because useful assets do not have to beg for attention the same way ordinary content does.
They can get found. They can get used. They can keep working after the post cycle is over.
Worth observing right now is Traffic Magnets.









