#sec377

[itsmehit]

Good fucking riddance sec 377.

IM SO FUCKING HAPPY! THE INDIAN SUPREME COURT JUST DECRIMINALISED HOMOSEXUALITY AND REPEALED SEC 377. THIS IS A HUGE STEP FORWARD! ACHE DIN AA GAYE. :')

[martaban-rajanluthra]

The pride of brands

Muffled whispers have broken into a jubilant cheer.  The country has been rejoicing the constitutional acceptance and inclusion of a not so insignificant chunk of its population. On a daunting struggle at several fronts – from the self, to society, to legality, there’s a rainbow that refracted on the horizon.

And so did rainbow colours brighten up our streets, walls, screens and papers. Tearful celebrations broke out and social media feeds flooded with congratulatory pride colours. Besides the ones with pinned hopes, netizens en masse welcomed the SC’s verdict, including a host of brands and businesses.

‘Let’s get one thing straight, love is love’ was Zomato’s rainbow burger; and a smart ‘about time’ is Indigo’s pride. L’Oreal understands ‘we’re all worth it’ while Café Coffee Day knows ‘a lot could happen over coffee for everyone’.

Witty ad copies and even poignant communication such as Swiggy’s ‘it’s not been a piece of cake, but we got there’ have been doing the rounds on social media. While some of these brands focus more on metro city-millennial audiences, there’s also Zee’s ‘moment of pride for India’, Mother Dairy’s pride of diversities and ITC’s ‘nothing to hide’.

Even as most brands’ social media communications hinge on everyday news and popular culture besides planned campaigns, it’s a noteworthy shift. The shift is in recognizing queer and alternate sexuality as fast turning into dominant conversation themes, to which their consumers subscribe. It reveals much about how the hushed dialogue around LGBTQ, has gained confident decibels in larger sections of the society in recent years. And brands hanker to be as righteous and progressive as their consumers ask of them.

This also ends up moulding conduct within these organizations – brands and their agencies – employees, even if unknowingly, internalize a sense of inclusivity at workspaces.

The legalization-of-homosexuality-celebratory campaign, which brands ran on their social media, fosters positive loopback into the society, whom they want to please. In this double feeding cycle – they’ve added to the popular culture that will be consumed by thousands, and will eventually, change narratives and beahviours. Millions found solidarity with gay rights as they traced their cabs over rainbow marked routes on Uber’s app. Ola’s app taxis are still painted in pride colours 5 days after the judgment.

With Sec 377 in place till now, most brands underestimate the value of, what is popularly called pink money. With World Bank’s 2014 report suggesting that LGBT stigma and exclusion could cost us up to 1.7% of our GDP, it is in their interest to proactively harness inclusivity – as internal culture and consumer interaction.

Treading trends with social media posts must pave way for consistent communication and engagement. Taking the rainbow from one day post to a TV commercial spot is the next step. There’s a shift in the codes of pride!

First published at dy works

[rajviiishah]

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Every colour, every shape, every size is beautiful in a world full of diversities. We all are equal. #sec377 #homosexuality #rainbowbaby #rainbowbaby🌈 #imibhubaneshwar #invento #sparx'x9 @invento_imibhub @imibhubaneswar @srisriu @artofliving (at International Management Institute Bhubaneswar) https://www.instagram.com/p/B1f4qBSFRLT/?igshid=uu47mnm1vdzx

[rrgupta]

Made in Heaven... This is a 9 episode serial on Prime TV.   Tara Khanna  (Sobhita Dhulipala) and   Karan mehra (arjun mathur) are a team of wedding planners based in Delhi. Using their family and political connections they do what wedding planners do.. plan weddings (one in each  episode...). Of course, they do much more than normal planning. (is there any such thing as a wedding without drama?) The twist is that the show isn't only about the big fat Indian wedding, but also the quirky Indian (specially north Indian) customs... Think marrying a tree or dowry issues!  Tara is married to Adil Khanna (superbly enacted by Jim sarbh) and her bestie is a divorcee faiza Naqvi (kalki koechlin). The social issues in rich panjabi families of south Delhi are very well dealt with (why should the bahu work, for instance) reach of the characters are developed very well in the series. Jim sarbh is as good here as he was in padmawat!  The serial is very stylish, starting with the title itself. HEAVEN becomes a well placed palindrome... Does it mean that we all get to heaven in a upside down way (couldn't resist that!). The sex scenes are pretty intense, particularly the same sex scenes. Lots of social message in this stylish serial, showing that great messages and superb entertainment can go hand in hand The directors are a team led by Zoya Akhtar, the script is by her and reema kagti. Definitely  these back room efforts add to the show! Such shows are a game changer, particularly since it's made by the team which have made by Dil Chahta Hai and Gully boy.  Definitely a must watch, for all generations, for many genres... 4.5/5 from me...  Rajesh Gupta  @RReviews_etc  #madeinheaven #weddingplanners #sec377 #bigfatindianwedding #delhi #highsociety https://www.instagram.com/p/BvMk4rTn6p3/?utm_source=ig_tumblr_share&igshid=gea6sffdeukc

[thepenwieldersblog]

#Sec 377

  Poem | Poonam Jali |

For the wings that fly high, For the beam that shines by, For the shadow that never lies, It is the rights that always fight!

The closed fist felt the breeze, The flowers bloomed with ease, The soul and body now seized, Somehow nights are also bright!

The choice that always wins, The desire some individual mean, The norms made to be serene, For the maturity, That hampered…

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[j1nk4z4m4]

CARTOON OF THE DAY: अपराध वाली बात पुरानी, नए दौर में लिखेंगे नई कहानी! #section377 #377verdict #loveislove #lgbt #sec377 https://www.instagram.com/p/BnYxfCPA-tY/?utm_source=ig_tumblr_share&igshid=r2cfuq5fyhk6

[shineguide]

Y.E.S to love, hope and the joy of freedom 🌈 #sec377 #lovewins🌈 https://www.instagram.com/p/BnYIpYEDjRe/?utm_source=ig_tumblr_share&igshid=1k0pj7vk2af4y

[a-gay-disaster]

Section 377 Verdict LIVE: SC decriminalises gay sex between consenting adults

Section 377 Supreme Court Verdict Today Live Updates: A five-judge Constitutional bench of the Supreme Court Thursday, in four separate but concurring judgments, legalised same-sex relations between consenting adults.

IT FINALLY HAPPENED!!! 20GAYTEEN IS PULLING THROUGH!!!!!