Hold up! Don’t panic about those box office numbers...
I’m seeing some panic over the second weekend box office numbers. And to be honest I panicked for a second as well. But the first article I clicked (Forbes) put it all in perspective. The headline is 😬 but when you read the meat and know Disney knows all this and are not worried at all, you will feel better.
Some snippets from the Forbes article (source link below):
“And while it may be a record Fri-to-Fri drop for a Star Wars movie, the prequels had worse “opening day to day eight” drops in their respective runs. Phantom Menace opened on a Wednesday and fell 72% on its second Wednesday. Attack of the Clones and Revenge of the Sith opened on Thursdays and fell 78% and 81% on their respective second Thursdays.”
“As noted before the movie even opened, Last Jedi is facing a lot more kid-friendly competition (Jumanji is arguably overperforming) than The Force Awakens did in 2015, with Coco, Wonder and Ferdinand teaming up with The Greatest Showman, Pitch Perfect 3 and Jumanji: Welcome to the Jungle to put a comparative dent in Star Wars‘ muscular hide.”
“Oh, and we’re going to see a huge comparative second-weekend drop partially because Christmas Eve is on Sunday this year. So, hyperbolic headlines notwithstanding, don’t panic too much...”
Source: https://www.forbes.com/sites/scottmendelson/2017/12/23/box-office-star-wars-the-last-jedi-plunges-77-still-tops-300m/#4853f0513f0d
