Designer, DJ, and model Senanan’s latest fashion brand wants to make kawaii for everyone
32-year-old Senanan has already had an incredible career. She moved to Tokyo in 2012 and established her first brand, QissQill, one year later. She became a popular subject of photographers on the fashionable streets of Harajuku, often wearing her own brands, and modeled for several magazines including alt-fashion icon FRUiTS. Her next clothing venture was XRN (aka XRNFORBADGAL), which is described as a sister brand to the rock-inspired KRY.
Senanan took her subversive sensibilities to the world of music; she did solo work as a DJ and also collaborated with the group SUDDENDEATH, who had been planning a comeback prior to the 2020 lockdowns. She joked about the deliberately shocking and “radical” content of her solo music (one of her singles is “$ CUNT DULL,” a wordplay on “scandal”) in one interview in 2019, and talked about the songs she was working on “Rabu hoteru ni iku koto mo sukunakunatta (We’re going to love hotels less and less)” and “Kyougen aidoru to mougen otaku-kun (Dramatic idol and abusive otaku).”
In the wake of the initial wave of Coronavirus and the birth of her child in 2019, Senanan shifted gears and began working on a new project: anonenone, a brand meant to create kawaii items that could be enjoyed by anyone, “regardless of style, age, and gender.” She was invited to Otakon in 2023 as both a guest and a featured presenter for a fashion show alongside her frequent collaborator Colomo, designer of DimMoire. We were able to speak to her briefly that weekend; as is standard for Otakon, all questions were approved in advance.
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