Sep 21, 2023
Google Analytics provides vital insights about your visitors and how they use your site. Here we explain its key terms.
Google Analytics is an invaluable tool for webmasters and business owners alike. At its core, it offers insights into the behaviour of visitors to your website, helping you understand how they interact with your content – information that can be vital in helping your site perform better. For those new to web analytics, however, getting your head around the jargon can be a challenge.