5 On- Page SEO tips for beginners.
1. Page Title – Your page title is one of the most crucial SEO factors on your website. Each of your pages or posts should have its own unique title, which includes the main keywords for that page.
For E.g., You could write a blog about recent social media trend, which you may be using for your brand or you could have come across. It is therefore very important to include “recent social media trend” within your post’s title, perhaps “upcoming social media trends”, or “social media trends 2019”, etc. This way if someone searches for “recent social media trend” on the search engine, your post have a better chance of showing up in the search results, because you have included those keywords in your respective blogs.
2. Meta Description – Meta description is a HTML attribute which provides with the brief description or summary of your webpage. However, the Meta description is limited up to 160 characters in the case of search engine such as “Google”. Meta description is important place to include the keywords as these are used within the search results when your page is listed.
For E.g., If you continue to use the keyword “recent social media trend” example then a good meta description would be the usage of that keyword and some other relevant keywords. For instance – “This recent social media trends can help you grow socially | latest social media trends | upcoming social media trends” this should be a good Meta description with the best use of keywords
3. Body Tags (H1, H2, H3, H4) – When writing your articles, you should break up the content of your article into different smaller sections and paragraphs, so that it can be easily accessible for the readers. This broken sections can be given headings, wherein the H1, H2, H3, H4 tags come into picture. Generally, H1 tags are used for the most significant portion i.e. the title, with subsequent headings being issued as H2, H3, etc. Search engine crawlers use this pattern to acknowledge what is important within your content.
4. Keyword Density – You should include relevant keywords in your content, this is very vital because it helps the search engines to workout and get through your content and realize what your content is all about, But you should look after that you don’t overdo it, using excessive use of keywords or overdoing it can get you in trouble and you could cross the fine line and land yourself into the category of Black Hat SEO. Look after to it cautiously and it can be avoided if you limit your keyword’s density roughly between 2.5 – 5%. You should be precise and specific with your content and look after at the plagiarism before uploading anything on your website.
5. Image Optimization – Using image effectively can make your website more attractive and visually appealing, and can also break the boring text shuttles, However the images which are used, can be used to improve the SEO of your site. The image name should be accompanied with the keywords and the ALT tag can be used to optimize the image. Adding significant keywords to the images can help people to visit your website through Google images.
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