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How to increase sales with Social Media Marketing

Social media has revolutionized the digital world over the years, it has become important for the marketers to focus on social media as it is one of the most complete and important tool for marketing their goods and services. Social media has become a very valuable tool for small businesses it can be used to build brand reputation, customer loyalty and even improve sales at a very great extent. Social media factors together can be used to builds buzz and awareness around a specific brand, product or service and establishes an identity in the digital world.

Check out the following tips for making the most of your social media presence and using it to generate sales:-

1. Know your target audience and your potential customers - Firstly, you should be very clear and precise about whom you are selling your product, which your end customer is? Recognizing your end customers is the key to a good start. Every medium has a different set of audience For e.g. If you deal in B2B market, LinkedIn is the best platform you can play your cards at.

 2. Involve Influencers - The growing influence of Social Media on the society has led to the growth of its Influencers . The growing social media trends has led to the growth of Social Media Influencers, in the fields of Lifestyle, Fashion, Sports, Food bloggers and they have a huge fanbase on their respective social media platform. These influencers are a very good medium to connect to your end customers.

 3. Choose the right platform – Every product has a different identity and a different set of audience to buy the product. Therefore, the platform you choose can also prove to be a decisive factor in your overall digital strategy, which can indirectly affect your sales at large. For instance, if you want to market for a clothing brand, platforms like LinkedIn and Twitter would not  be a smart choice.  

 4. Invest in Social Media  Ads – There are millions of users on Social Media. After you have found the correct platform and the specific TG, it is important you move on the next step to grow your visibility on the social media. Investing in social media Ads can make a vital difference. Every social media platform has a different format to display their Ads.

 5. Connect & Build relationships – Once the Social Media Ads are out it is important to keep the track of your ads, the response of the campaign should be calculated and accordingly the users who are interested should be remarketed with the ads. The queries on the social media should be resolved and you should try to build relationship with the followers and the users who are interested in your brand.

 6. Post Frequently – The frequency of the posts on your social media should be high, social media helps you to connect to your audience, to educate them to make them aware, off course creativity also plays a great role in portraying your brand’s image to the audience.

 7. Introduce Offers and Deals – Introducing Offers and deals can help a lot, followers are significantly influenced by exclusive offer this can help a veteran social media follower to turn out as a potential customer.

Social Media can do wonders when it comes to lead generation. Weboholic is the best digital marketing agency in mumbai, which can assist you in achieving your Sales goals. It is the leading lead generation agency in mumbai.

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Difference between SEO, SEM and SMM.

Digital marketing plays a crucial role in today's time regardless of any industry it cater to, it is important to keep up with the digital marketing trends and patterns with evolving time. Irrespective of any role you play in building up a brand you should be aware of few digital marketing acronyms, if you just take a moment to think about it, the need for digital  have been so important for each and every brand to represent their presence in the market. Understanding digital terms such as Search Engine Marketing, Social Media Marketing and Search Engine Optimization could help your business grow largely.    

Let’s take a look at the 3 terms mentioned above.

SEM - Search Engine Marketing

Search Engine Marketing is the process through which you drive traffic to your website through paid online advertisements, in other words you first pay Google so that your content is given the utmost priority and it gets displayed on the top of the search result helping generate more awareness and traffic on your website. You must have heard of Google Adwords and PPC. Due to growing market and its vast saturation the rates of Google ads have grown significantly.

SMM - Social Media Marketing.

Social Media Marketing has gained a huge popularity in recent years. It is a part of On-Page SEO because it helps in Link Building, Social Media Marketing has contributed largely towards brand building, it is considered as one of the most important pillar of the marketing spectrum in this digitally driven world. Brands have become very much conscious of their digital presence, as customers are consuming all the digital information possible about a particular product before they buy it. So many factors have to considered from a brand’s point of view, Social media is one of them. The main objective of social media is to drive qualitative traffic on to the website, blogs and landing page to get the end user engaged, which results in traceable awareness and reach.

Social Media Platforms such as Facebook, Instagram, Linked In, twitter and Snapchat are mainly targeted by the brands.

To, grow social media engagement it is important to firstly know your customers or followers, secondly providing them with the rightly optimized content, and targeting them with the most engaging and creative content you can deliver. Social Media Marketing gives you the leverage of experimenting and being as creative as you can get, different brands use different strategies and plans to connect to their target audience and give them the best experience possible. For eg – A brand known as bewakoof uses memes to connect to its followers whereas Durex have their style to target their niche in a particular way.

SEO - Search Engine Optimization.

SEO is a practice used for a website or a blog to improve its rankings on search engines such as, Google, Bing and Yahoo etc. These techniques help improve a website’s SERP or Search Engine Result Page. There are 2 factors in SEO, On-Page SEO and Off- Page SEO.

On-Page SEO includes Keyword research, including title tags, URL structure, Alt tags on the images. On- Page SEO assists greatly to the overall SEO of the website. A good On-Page SEO practice can make a huge difference it ensures that your product or service is found out by the right person.

On the other hand Off-Page SEO includes the practices which are done externally to your website or the blogs, Off-Page SEO is a process which includes creating back links through different methods such as Blog directories, RSS feeds, Submissions, Comment links, Social Bookmarking, Press Releases etc. Social Media Marketing is also another part of Off Page SEO. Content which is posted on the Internet through social media is another factor which acts as a backlink to the website. Good content attracts traffic to the website which is very important.

Using the above Digital marketing tactics your brand can really florish in the digital arena, Weboholic is one of the top agencies in mumbai who can do this for you, Weboholic is one of the best digital marketing agency in mumbai, which provides the best services with respect to SEO,SEM and SMM

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5 On- Page SEO tips for beginners.

1. Page Title – Your page title is one of the most crucial SEO factors on your website. Each of your pages or posts should have its own unique title, which includes the main keywords for that page.

For E.g., You could write a blog about recent social media trend, which you may be using for your brand or you could have come across. It is therefore very important to include “recent social media trend” within your post’s title, perhaps “upcoming social media trends”, or “social media trends 2019”, etc. This way if someone searches for “recent social media trend” on the search engine, your post have a better chance of showing up in the search results, because you have included those keywords in your respective blogs.

2. Meta Description – Meta description is a HTML attribute which provides with the brief description or summary of your webpage. However, the Meta description is limited up to 160 characters in the case of search engine such as “Google”. Meta description is important place to include the keywords as these are used within the search results when your page is listed.

For E.g., If you continue to use the keyword “recent social media trend” example then a good meta description would be the usage of that keyword and some other relevant keywords. For instance – “This recent social media trends can help you grow socially | latest social media trends | upcoming social media trends” this should be a good Meta description with the best use of keywords

3. Body Tags (H1, H2, H3, H4) – When writing your articles, you should break up the content of your article into different smaller sections and paragraphs, so that it can be easily accessible for the readers. This broken sections can be given headings, wherein the H1, H2, H3, H4 tags come into picture. Generally, H1 tags are used for the most significant portion i.e. the title, with subsequent headings being issued as H2, H3, etc. Search engine crawlers use this pattern to acknowledge what is important within your content.  

4. Keyword Density – You should include relevant keywords in your content, this is very vital because it helps the search engines to workout  and get through your content and realize what your content is all about, But you should look after that you don’t overdo it, using excessive use of keywords or overdoing it can get you in trouble and you could cross the fine line and land yourself into the category of Black Hat SEO. Look after to it cautiously and it can be avoided if you limit your keyword’s density roughly between 2.5 – 5%. You should be precise and specific with your content and look after at the plagiarism before uploading anything on your website.

5. Image Optimization – Using image effectively can make your website more attractive and visually appealing, and can also break the boring text shuttles,  However the images which are used, can be used to improve the SEO of your site. The image name should be accompanied with the keywords and the ALT tag can be used to optimize the image. Adding significant keywords to the images can help people to visit your website through Google images.

If you genuinely want to top google charts, please visit us at Weboholic, it is thebest digital marketing agency in Powai,Reach out to us on any assistance with respect to SEO.

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Digital Marketing world will be taken over by AI, everything will diminish only creativity will prevail

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Impact of “stories“ on Social Media in 2019.

Stories have become one of the most essential feature of any Social media Platform. YouTube introducing the story feature, facebook lately shifted to story feature which was not that populary accepted by its users and Instagram outplaying Snapchat the origin of the stories feature. Snapchat played it very early before anyone did, but Instagram took over snapchat, due to its easy accessibility, clean and clear interface. Snapchat originated the story feature but was only able to keep up with the younger half of millennial users. The Older users were not able to keep up with snap chat’s confusing interface. So they found it more convenient to stay with the familiar territory of Facebook and Instagram. Instagram rose to instant success as the response which Instagram stories got was huge; since the platform was easy to use it became one of the most favorite medium for the social media users.

Stories offer real time and candid experience to the user, People share their moments in a pattern which strings  in as a narrative and which has become very trendy and due to instagram’ s easy accessible features and its user friendly interface the story features has become very addictive and people have started giving it utmost importance, which makes it one of the most important things to look up to as a social media person in 2019.Feeds are permanent and they are generally soaked in with filters and are combined a lot of effects. Whereas stories are very authentic, they are not planned and pretty spontaneous and gives a real time experience of the person you are following, Stories are quite opposite of the inauthentic socially claimed persona.

Stories will have a huge impact socially in the upcoming years. Social media platforms are investing highly in research and digging deeper in getting the best for its users, in terms of user friendly interface, user friendly experience and updating it with the most efficient and effective features for e.g. The swipe up, features which is developed by instagram has gained huge popularity and acceptance. The swipe up feature has added a higher value to link development and generating traffic on a particular website, blog or a specific article. It seems that the future is inclined more towards stories. Stories are set to move in the forefront. As stories are able to establish its roots deeper socially, the significance of stories has affected the social media business as a whole. That’s the reason every social platform is following the same path in context of social media stories. Because people love to express their story in the most carefree and candid way possible, so if one platform is not able to offer the medium, another will. With social media in full swing, stories are now the social media table stack.

Like and share if you liked this piece, and just pick up the phone and drop us a mail if you want to knows, how stories could help you in potraying your brand. We’re really good at developing a brand’s story on all the social media platforms.

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Indian team relies on Dhoni for good finishes, you can rely on us for a good start. Work online with us for the best Digital Marketing Services

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HOW TO WRITE SOCIAL MEDIA POST ?

Imagine you sitting in your office, with your facebook open.

You’re ready to post for your brand on the social media, but you may not be doing it right.

Posting on a business account versus posting on personal account is a very different ball game all together. Posting on business account for building a brand requires a strategically acclaimed theory. However posting with a strategy and aim to achieve the most of the social media requires a bit of social media practice, posting on social media has a huge impact on the brand all together, it  reflects on the Image, the goodwill and the future of the brand, As the importance of social media is growing  day by day, the quality which you deliver on the social media says a lot about your brand is a decisive factor for your brand’s growth and upliftment.

Follow the below guidelines for creatively and wisely writing on the social media which can make your post most likely to be engaging and people are able to discover your post. Let’s dive in !

Before starting We’d like to share some tips with you guys

- Be true to yourself and your brand, don’t compare someone else’s journey with your brand or organization.

- Bring all you have and play with all the resources possible.

- Take baby steps with the most loyalty and honesty

Stick to the best practices which are proven while writing on the social media, follow the best structure, improvisation is always welcomed. Then get creative with the content,images, visuals, texts and various other smallest of the elements such as Fonts.

Here’s the rundown of the best practices which can be practiced for various social media platforms from facebook to LinkedIN

Key in writing Engaging Face book Post.

Facebook is loaded with lots of features and there are raining updates now and then, which makes it a bit tricky to post on Facebook. Play with the general guidelines until you find a method which works for you

Post Length: In general, social media posts which are shorter proves to be effective as they say less is more, However, when it comes to facebook you can be a bit longer also, In facebook 80 words can be a good post,but you can go anywhere upto 120 words.

Best Practice: While writing your post on facebook you should accompany your post with visuals, even if you have a simple text to post, this makes your post more appealing and engaging, Your writing style also has a huge impact on the success of the post. You can also share your post on various groups which are related to your niche which can help the post to boost, and receive more engagement.

Hashtags: Accurate usage of hashtags can add value, it can help you to join larger discussion and movements, you can also develop your own hashtags and use them. However in general, usage of hastags is not that popular trend on facebook. So, there should be a minimal use of hashtags on Facebook posts.

Best way to tweet on twitter.

Twitter is quite difficult to post on as compared to all other mediums, due to the character limitation, but you can make the best of it, if you become good at it. A huge buzz can be created with your preciseness.

Post Length: Twitter only allows 140 characters in a single post. However 120- 130 characters can be good enough to post on Twitter. You have to be short and on- point with your post to be effective, twitter also suggests to post once a while.

Best Practice: You cannot talk long enough, but twitter allows you to include a link which may be the continuation of the current topic posted by you, which may be directed to a blog, a website or any other landing page, However including graphics can make a huge difference as it creates a more clearer portrayal of the person who is posting. You can also tag upto 10 people on an image, tagging right person can make a mighty difference.

Hashtags: Hashtags plays a key role, as twitter has a trending hashtags column on the homepage, marketers strive hard enough to get to the trending hastags as it avails more exposure and engagement. However, you should make more precise and minimum usage of hastags

How to write for Instagram.

Instagram is a pretty popular and trending social media platform due to its feasibility and functionality. Uploading pictures on Instagram is not a huge task, but gaining the maximum of it requires good social media practice.

Post Length: The length of the post in Instagram doesn’t matter much. However, there is word limit on instagram. You should be clear about what you write in the caption, it should be relevant and associated  to the Picture which you upload.

Best Practices: You should be catchy and attractive with the captions, however you can also use emoji’s to make your caption more attractive and stand out, Emoji’s make a huge difference and are quite obvious to grab someone’s attention.

Hashtags: You should be as creative as possible with the hashtags on Instagram. Instagram allows upto 30 hashtags, which you should use wisely and with relevance catering to your niche. Try to develop your own hashtags and ask your followers to use the same hashtag.

How to write effectively on LInkedIn

LinkedIn is a perfect platform for any brand, to post the updates and insights of the respective industry.

Post Length: LinkedIN is a good platform for longer post. Try to avail information about the organization, insights of the firm, new ideas, experiences and view about any topic. Share links about the business industry you cater to, this will prove an add-on to your LinkedIN social media.

Best Practices: Your post should be well put together, avoid short forms, jargons and be professional with the writing style and the language you use. You should avoid random rants and casual posts. Be informative about your industry and take on at a time.

Hashtags : You can use upto 3-5 hashtags, which can help you to reach out larger discussions and help them to notice you.

Social Media is a huge Online marketing tool and the most worthy tool to play your cards upon. A good post strategically planned and executed can bring a lot of difference, A good strategy can make a huge difference. We at weboholic can help your brand to reach new heights with accurate research, planning the social media campaigns and executing them effectively.

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IMPORTANCE OF VISUALS IN SOCIAL MEDIA MARKETING

Social media plays a huge role in today’s digital driven world, Digital marketers use social media to a great extend to target their specific end customers and to share and deliver high quality content to a large number of people at the same time, that way marketers can help themselves to cater to a large number of audience to demonstrate and promote their product or service. However it has became mandatory for the marketers to portray their best on the social media platforms, and to deliver their content and offers by posting regular content online. As, a matter of fact, 144 million tweets are generated and over 2.5 million videos gets up loaded on social media every day.

Moreover, there are more than 2 billion of Individual content online, which makes it quite competitive for the content you upload to standout from the lot, That is the reason visual content is the X factor and which can help you standout and make you successful in the social online world. Research tells that people are visual oriented beings, and can absorb visuals 65,000 times faster than just a plain textual piece, which proves that visual representation is the Key. Here are some reasons, why visuals top the content department in social media list

Visuals are indulging

As seen earlier, human are socially visual beings. According to online research, online data consumers only retain 10 – 20% of the total data they read or hear, but if the data is in the form of visual elements the information which can be retained goes up to 65 -70 %. This is because the human brain can only process a very limited amount of data, therefore if the data which can be absorbed , processed faster ( such as visual data ) takes the priorities in grabbing a person’s attention.

Boosts Engagement and Reach

High quality visuals and images if included in the marketing strategies can make a huge difference with respect to engagement, likes, shares and comments as compared to a simple text. Online research states that if you make your article visually attractive and compelling it can attain 40% hike in engagements and can perform well as compared to the articles which are simply textual driven. Moreover the articles which are visually constructed have a higher chance of going viral, which means that the particular article is shared further with their friends, family and colleagues. Visually engaging content not only have the capability to go viral but also can be a good medium to communicate and deliver the right message to the right target audience.

Videos are more appealing

Videos make up to 80% of Internet Traffic in 2019. Video is one of the most important visual aspects which is used in the social media marketing. If a product is visually demonstrated through a video, rather than written material it tends to attract more viewers as it becomes more interesting and engaging. Almost 90% of customers agree that the video is more helpful than a written article. Videos add over the overall value of the social media campaign, In, fact facebook users view over 8 billion videos per day.  Videos and its usage is evolving greatly everyday, various social media platforms are working to upgrade the video feature such as Insta gram with IGTV, snap stories and instagram live, Facebook live , Facebook has included ads in facebook videos, due to increasing popularity and demand of video content.

Visual Content such as Images, videos, GIFS, Info graphics is undeniably much more engaging and has the ability to hit your potential customers, or the digital content consumers in general. Accurate and effective implementation of good visuals can not only boost your social engagement but it has the power to affect your marketing spectrum as whole

If your business lacks visual content on the social media platforms, we Weboholic assist you to attain the maximum exposure on the social media grounds.

Visit us at : https://instagram.com/weboholicworks

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10 ways to Grow your Instagram Followers Organically.

10 ways to Grow your Instagram Followers Organically.

If you want to make your Social Media Game Strong it has to be Instagram first. nstagram is currently the most used social media platform after Facebook. Instagram has gained huge popularity due to its easy accesebility and user friendly experience and more over the upgrades add exciting and entertaining features for the users. Today instagram is looked as a huge market for Bloggers, Travellers, Celebrirties and a new genre developed known as INSTAGRAM MODEL.

Influencer marketing has also gained a huge popularity in the recent times. Bloggers are being paid anywere from 10k to 50k rupees per post.Instagram is greatly evolving the Social Media Society and you never know to what extend. But growing the engagement and followers is a tough task, but you can accomplish it with these 10 amazing social media hacks.

The 10 ways to grow your instagram Followers organically.

1. “Content is the King” - Nothing can beat a good content.You should believe in your content and be confident about it, Its very important to update your content according to changing times.Boomerangs, GIFs, and other Instagram features should be used efficiently rather then only relying on your pictures.

2. Create a theme for your photos - Your Instagram should have a great outlook altogeather.The overall appearance of your handle should be appealing and act as an invitation for other instagrammers to visit your page. You can make it presentable and aestetically appealing by using a specific themewhich serves as a common factor in all your pictures, there are many applications which help you do so, such as SNAPSEED, PHOTOSHOP EXPRESS, AFTERLIGHT 2.

3. Keep them Excited - Don’t be predictive and obvious about your instagram game, you should make it more exciting and indulging for the audience.Break your routine, for instance if you upload 3 posts a week, make it 6 a week, but don’t bombard your followers with unwanted content,know the differenceand act accordingly

4. Run Contests and encourage followers - Run contests to gain engagement, try giving them something, tell them to repost your pictures and tag you on that picture and get a chance to win something.Giveaways and contests can boost your engagement like none other.

5. Use Instagram Stories - Stories has become the most prominent feature of Instagram in recent times.More than 400 million stories are uploaded daily. Instagram story is a real time feature which is quite addcitive and intimidating and add a great value. .

6. Get creative with your hashtags and encourage them to use it - Hashtags are a great way to start building your identity in the instagram family.Try to be creative with your hashtags and ask your  followers to use it and share it simultaneously

7. Link your Instagram with your other social media Accounts -  Your Instagram should be Linked with your other social media handles as well.This helps to increase traffic and your content can get more appreciation and exposure on your Instagram. The people following you on Facebook, LinkedIN or Twitter would surely follow you on Instagram as well.

8. Recognize your target Audience - You should know your people, your space.Picking up the right peoplefor your content is something very important. If you love to travel, you should target other instagrammers who travel and Explore.Your hashtags should be committed and relevant towards your target group.

9. Like and comment in your Niche - You should socialize in the particular niche you belong to, your   niche should head your priority list on the instagram.Go out there like someone’s picture  make a comment on them let them follow you back. Follow the hashtags you relate to, participate in  popular disscussion in your niche.

10. Analysis is Crucial - What do they like ? is the common question.To know the answer its important that you analyse your feed.There are few things you can try implementing –

* See which post has got the maximum likes

* Try to incoparate things which make your posts standout There are many tools such as TAILWIND with which you can analyse your feeds and based upon those analytics try to get the answer of the above question.

For more social media content please visit WEBOHOLIC and get updated with latest social media trends.