The easy, sure-fire way to make people click on your articles
6 August 2015
At Symbar, we’ll probably never stop harping on about how great the internet is. There’s so much out there for free. Today we’ll clue you in on a killer tool that will help you think like us copywriters. It’s called the Headline Analyzer.
It’s simple: Next time you think of a headline for your ads or articles, simply type it into Advanced Marketing Institute’s Headline Analyzer. It will give you a percentage rating telling you how engaging your title is, and how likely it is people will interact with it.
Let’s give it a spin with two variations of the same headline.
Headline 1: How to shave your back in three easy steps
We plugged it in, chose the ‘Personal Care & Services’ category, and we got a 33.33%. Not bad at all - good copywritten headlines sit in the 30 to 40% range.
Here’s how we can make it better.
Headline 2: Hygiene can be a challenge without these ultimate secrets
This bad boy got a solid 50%. It’s better because it appeals to men without lots of time to spend on hygiene (yes, it does happen). The ‘ultimate secrets’ part works like a catch-all for their doubts - if the secrets are ultimate, they’re probably exclusive to me, and if I follow them, my problem will be solved.
Give it a try. It’s not easy, but you may find some killer headlines to boost your articles. If people say the internet blogosphere is a sea of messages in bottles, then this tool can give you a bigger bottle. Or, you know, we could do it for you. We’re pretty awesome at it.
