May 30
Semantic search is a method used by search engines to deliver more accurate and relevant results by understanding the user's intent and the contextual meaning of terms within a search query. This approach goes beyond keyword matching, taking into account various factors such as user location, search history, and the natural language processing of a query. For businesses in Naples, leveraging semantic search means aligning your online content with how potential customers think and search, rather than focusing solely on specific keywords.