Website Speed Audit and Optimisation Website speed audit and optimisation focus on analysing and improving a website’s loading performance to enhance user experience, search rankings, and conversion rates. A speed audit identifies performance bottlenecks such as large image files, unoptimized code, excessive scripts, slow server response times, and render-blocking resources that delay page loading. Based on the findings, optimisation techniques are implemented, including image compression, code minification, browser caching, lazy loading, database optimisation, and CDN integration to deliver content faster across regions. Improving Core Web Vitals metrics such as Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) ensures pages load quickly, respond smoothly, and remain visually stable. Mobile performance optimisation is also a key focus, as most users access websites via smartphones. By combining technical fixes with continuous monitoring, website speed audit and optimisation help reduce bounce rates, improve SEO performance, and drive higher engagement and conversions.