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Come combinare SEO e PPC per realizzare una campagna B2B di successo
Un sito web per essere sempre al top, deve trovarsi fra i primi posti nei risultati di ricerca e a questo ci può appunto pensare la SEO unita al PPC. #motoridiricerca #PPCSEO #SEOPPC
Tradizionalmente, SEO e PPC sono stati considerati due entità separate. La SEO si concentra sull’aumento del traffico del sito web dai risultati organici dei motori di ricerca. Al contrario, il PPC si occupa di generare contatti commerciali tramite annunci a pagamento. Tuttavia, SEO e PPC hanno lo stesso obiettivo: acquisire più contatti e migliorare le vendite. Quindi, perché non utilizzare…
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