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[webtactic]

Difference between SEO and SMO

We are in the twentieth century, and everything is digital today, and so are the marketing techniques. Earlier it was traditional marketing and today; it is Digital marketing. With time the approach changed, and also the competition level. So how are some of the websites ranking high and earning through this? It is through Digital marketing and most importantly, SEO and SMO.

SEO stands for Search Engine Optimization, and SMO stands for Social media optimization.

SEO is the organic process of increasing your website's visibility and driving organic and relevant traffic to your website. You must be using Google to search for anything you need. The moment you search about something, you click on the first few sites or Web pages that appear in front of you.

The content visible on the top is due to SEO.

Now you must be curious about how it appears on the top?

It is only possible through SEO. It is done by posting good quality content; Using the relevant keywords that users are most likely to search. Adding the right amount of keywords. The last and foremost by making backlinks of your website.

SMO is similar to SEO; the only difference is the platform on which the process works.

SMO, on the other side, is the optimum use of social media to bring an online presence and make the people aware of your products and services; By promoting, posting, advertising, and broadcasting and branding.

SMO also has keywords in the form of Hashtags. In SMO, Hashtags are the best way to reach your potential customers. There is one more term similar to SMO, i.e. SMM:- Social Media Marketing.

SEO and SMO are interrelated

As SEO makes the website user-friendly and increases visibility, in the same way, SMO is used to drive traffic to your website.

If you have a question that, Is SEO or SMO Better?

The simple answer to this question is

Both SEO and SMO are Important. There is no SEO vs SMO in the business. They're all two sides of the same coin; one involves effort and time; another requires credit balance and creative graphics. SEO and SMO both are essential for any business. These two aspects play a massive part in the achievement of a company and thus making it a significant part of your business strategy.

These two marketing strategies play a massive part in the achievement of a company and thus making it a significant aspect. In the long run, it's crucial to concentrate on both SEO and SMO, as SMO permits you to contact customers and potential clients; On the other hand, SEO helps your website to stay high in the search engine results.

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