Aug 17, 2018
PepsiCo Creates The Hive To Focus On Developing Emerging Brands
PepsiCo Creates The Hive To Focus On Developing Emerging Brands
PepsiCo is one of the most recognizable brands in the world. More than 1 billion of its products are consumed daily with 22 brands that generate more than $1 billion in annual sales. Now, they’re focussing a little smaller. The Hive is a new operating entity within the larger company that will focus on developing emerging brands.
“Tomorrow’s world looks different,” says Seth Kaufman, president of…
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