Jul 27, 2015
Beautifully animated video from SGOSS
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Beautifully animated video from SGOSS
Could you be a School Maker? Education and recruitment using Interactive Video: SGOSS smashes previous campaign goals
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SGOSS is a charity that aims to recruit volunteers with transferable business/management skills to become school governors. Since January of 2000 SGOSS has successfully facilitated placements in schools across England for over 15,000 volunteers with the vision that every school in England have a diverse and effective governing body driving school improvement.
For its School Makers campaign, SGOSS wanted to develop the concept for an interactive digital element that makes people aware of the school governor role and encourages them to apply. Torchbox, the digital agency behind the The School Makers campaign, didn’t want to use YouTube Annotations, which don’t work on mobile, and it didn’t want to embark on the time-consuming process of programming the video themselves.
Torchbox chose Rapt Media’s platform for The School Makers campaign because it allowed the team to build the Interactive Video quickly and cost effectively. With Rapt Media’s solution, the story could be told in a compelling way that engages the user, and its HTML5-based platform means it can work on smartphones and tablets as well as desktops.
Learn more here.