The new head football coach for the Gamecocks will be 43-year old Shane Beamer.
The more I think about this hire, the more I really like it. I feel much better about this hire than the Muschamp hire five years ago (at that time, I said I was “underwhelmed” by that choice). Good feelings don’t guarantee more wins, however. But at least for right now, there are a LOT of things to like about him taking over the program, specifically:
He’s familiar with the program having coached in Columbia under Spurrier, he understands the challenges it faces, and – despite all that – he wants to be in Columbia (he calls this his “dream job”).
He has coached multiple positions on both sides of the ball. While he hasn’t been a coordinator, that probably is a good thing since coordinators seem to have trouble giving up that responsibility when they become head coaches (see Will Muschamp).
He wants to emulate the “CEO” model of head coach and he is stressing the importance of building an attractive and winning culture in Columbia (more on that below).
He has worked with some noteworthy head coaches who won, or are in the process of winning, lots of games (George O’Leary at Georgia Tech, Philip Fulmer at Tennessee, Steve Spurrier at South Carolina, Frank Beamer at Virginia Tech, Kirby Smart at Georgia, and Lincoln Riley at Oklahoma). You have to think he learned things from them.
He’s a great recruiter – he was a primary architect of some of the classes that produced three consecutive 11-win seasons under Spurrier. Recruiting in Columbia has not been the same since he left.
He has overwhelming support from prominent boosters and lettermen, including guys who played for him before who RAVE about him.
There are a few things that give me pause about him, namely:
He’s never been a head coach before.
Will he make good assistant hires, especially at the coordinator positions?
If I were advising him, I would recommend that he work on the following items immediately:
Relentlessly focus on culture– As Peter Drucker famously said, “Culture eats strategy for breakfast.” Will Muschamp’s inattention to that important idea allowed a “me first” attitude to take over the locker room. Additionally, he completely destroyed the “fun” culture of the program built by Steve Spurrier. This showed up with the way his team played so “tight” in games. Building and maintaining a unique and fun culture for South Carolina football has got to be his top priority.
Hire well – Beamer’s assistants need to be very good at developing players, putting them in a position to succeed, and making in-game adjustments. Oh, and it probably would be a good idea if none of them have ever been a head coach before. Beamer needs them to be focused on their players, not mentoring him. Speaking of which…
Get a mentor– Beamer will need someone to help guide him in his transition from assistant to first-time head coach. Ideally, it should be a former successful head coach, preferably one who built a program from scratch and established a winning culture that lasted for decades. Hmmm….I think he may know someone like that already.
Win over fans–Another area where Will Muschamp failed miserably. Everyone says Beamer has an endearing personality. He needs to take that on the road and win over the Gamecock fan base and build up some goodwill. He will need it because it may take a while to build the program.
Market the program to transfers– The current recruiting class is bad, but that doesn’t mean he has to enter next season empty handed. Because of COVID, the NCAA is relaxing transfer rules and players will be eligible immediately in 2021. There are plenty of guys who can come in and provide quick answers at key positions. Go get them.
Time will tell if this was the right move. But from where I’m sitting today, I’d give this hire a solid B.