Communication.
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Communication.
Cerveza Patricia y el Shockvertising, una estrategia tan antigua como el mismo marketing.
Cerveza Patricia y el Shockvertising, una estrategia tan antigua como el mismo marketing.
“Lo que importa es lo de adentro”. Ese es el mensaje que reafirma Patricia en su nueva campaña publicitaria, que recuerda su origen y hace foco en la calidad de los ingredientes que se utilizan para su elaboración. “Esta es otra “Publicidad Orgullosa”, y nos llena de Orgullo que sea una más” dice la gente de publicidad de la cerveza Patricia de la República Oriental del Uruguay. (more…)
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When Iggy Pop rock.
When double sense,make sense.
Probably the start of the shock advertising.For sure Oliviero Toscani is one of the best photographers of the story and his Norvegian wife in the picture has been on the walls all around the world.
Advertising
January 20th 2016
Shock Advertising
Shock Advertising is designed to trigger emotion in the viewers. Intentionally made to either make you feel uncomfortable or startled by the image that is displayed. These advertisements sometimes can rule against the ASA standards and therefore have been either banned or rejected. They are normally straight to the point and use graphic images.
I am going to place some links below that will take you to examples of shock advertisements that have either been banned or had a lot of shocked reviews or negative comments. I didn’t want to directly display the images as they may be offensive to certain people.
Shock Advertising:
https://www.google.co.uk/search?q=shock+advertising&espv=2&biw=1280&bih=637&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiEjJT_hfjKAhXhfnIKHaYAASEQ_AUIBigB#imgrc=_
Shock Drug Advertising:
https://www.google.co.uk/searchq=crack+addict+adverts&safe=off&client=firefoxa&hs=PQg&rls=org.mozilla:enGB:official&tbm=isch&tbo=u&source=univ&sa=X&ei=bb9bUsDLLuWM0AXd_4GACA&ved=0CEEQsAQ&biw=1280&bih=861&dpr=1#safe=off&tbm=isch&q=drug+shock+advertising
100 Most Shocking Adverts:
http://www.huffingtonpost.co.uk/2012/06/14/100controversialadverts_n_1596786.html
26 Ads Made To Shock:
http://www.businessinsider.com/shock-ads-2011-7?IR=T
Critically acclaimed for their shock and sensitive advertising , United Colors of Benetton birthed a creative and heartfelt concept on the subject of "employment" and what it means to have a defining aspect to life. Does your job define you?