[thinkscapegroup]

[thinkscapegroup]

Download the pdf here.

[helloyoucreatives]

'Interactive' adverts. 

[thinkscapegroup]

A new era.

[thinkscapegroup]

Here's to new beginnings. Eid Mubarak!

[thinkscapegroup]

A professional designer shall strive to be sensitive to cultural values and beliefs and engages in fair and balanced communication design that fosters and encourages mutual understanding.

[thinkscapegroup]

Books we read!

1. Whatever You Think Think the Opposite by Paul Arden

2. Manage Your Day to Day by 99U

3. Cradle to Cradle by Michael Braungart and William McDonough

4. 60 Minute Brand Strategist

[thinkscapegroup]

[thinkscapegroup]

IT’S NOT JUST ABOUT LOOKING GOOD

Beginning from the 1980s, the Absolut campaign ran for more than 1,500 executions over a span of 25 years, making it the longest running campaign ever in advertising history. How was this possible?

Good design is fundamental to the success of a brand, but what makes good design great is its ability to consistently communicate the personality and values your brand embodies, reinforcing the messages that your brand wants to convey. The irreverence and playfulness of the Absolut brand, rooted in the design of the iconic bottle, is constantly articulated in the design of its advertising campaign.

A picture may speak a thousand words. Great designs need none. 

[thinkscapegroup]

Thoughts on design as a social change.

"I have since come to believe that social design defines a new kind of designer. It needs to be expansively conceived beyond trained designers to include end users and social participants. Social design cannot be a subspecialty of the design profession (like graphic design, package design, product design, service design, and so on), but is a larger activity that depends upon design in all its forms — thought, processes, tools, methodologies, skills, histories, systems—to contribute to the needs of a larger society. It implies at once an attitude and an approach to life: as such, it can help us frame how we want to live in the future. It is therefore inherently pragmatic and results-oriented, simultaneously humble and ambitious, and fundamentally optimistic and forward-looking." - William Drenttel So where do we start? 

[thinkscapegroup]

Great creative work is a lateral not literal interpretation of a business problem. It’s commercially minded, but artistically led.

[archatlas]

[thekhooll-deactivated20210705]

Sustainability Treehouse Mithun

"The Sustainability Treehouse, a Living Building Challenge targeted interpretive and gathering facility situated in the forest at the Summit Bechtel Reserve, serves as a unique icon of camp adventure, environmental stewardship and innovative building design. Mithun led the integrated design process and a multidisciplinary team to achieve the engaging, high-performance facility."

[thinkscapegroup]

Brands will change . Business is being forced to find new ways to generate customer value, brand equity and competitive advantage. This shift will centre on finding creative ways of putting positive social impact at the heart of a successful business model. The only good businesses will be those that do good. Forget CSR, think Creating Shared Value (CSV). Think localism, authenticity and transparency. Think Social Innovation.

Steven Johnson

[vaerktoj]

[thinkscapegroup]

Designing Emptiness.

The concept of simplicity is only a very recent part of human history in the context of creating our environment… What [the Japanese] found pleasing was a concept of emptiness which is different from the simplicity that was later discovered by Modernism… It seems that being constantly exposed and becoming familiar with various cultures, Japan has actually created a sensibility of ultimate plainness that is liberated from all cultural styles…

In the tea ceremony a principle of emptiness is at work. It serves as a resource of ideas that communicate with and ignites any of a vast range of possible situations, either among people or between the person and the object.

Behind MUJI’s thinking is the idea of applying the simplicity of the products as emptiness… Within the MUJI concept is the idea of discovering within simplicity a luxury that rivals meer appearance.

To create is not just to create an object or a phenomenon. Coming up with a question is also creation. In fact, a question that has huge receptive capacity doesn’t even need a definitive answer… Questioning is emptiness… Emptiness is itself the possibility of being filled. - Kenya Hara 

[thinkscapegroup]

[archatlas]

[thekhooll-deactivated20210705]

Wild Concrete Romain Jacquet-Lagreze

"Wild Concrete is a photographic series focusing on a very singular phenomenon happening in Hong Kong. Usually wherever human beings are thriving, they always try to keep in control of their direct environment. But in this bustling city, trees can grow impressively on residential buildings. They are the proof that our control is not ever-lasting and they show us how this very loss of control can bring true beauty. Wild Concrete is about nature taking back, it is a demonstration of the tenacity of life in our urban environment."

[thinkscapegroup]

Released in 1965, the American Institute of Architects sponsored film No Time for Ugliness made the now-familiar case that American cities and towns were in dire need of good urban design.