#shopmy

[brf-rumortrackinganon]

The merching of her royal days has begun:

Thanks to the anon for the tip. No wonder she's kept Daniel around all this long.

For anyone who wants to avoid (or purchase)

Top row: Dior Backstage Glow Face palette, Dior Backstage Eyeshadow palette, Dior Backstage Flash Perfector Concealer

Middle row: Dior Backstage Face & Body Foundation, Dior Lip Glow Color Reviver Balm, Dior Backstage Rosy Glow Blush

Bottom row: Tatcha Luminous Dewy Skin Mist, Tatcha Dewy Skin Cream, MAC Lip Pencil

Last: Dior Women's Diorshow Pump'n'Volume Mascara

I mean, she might as well have slapped "SPONSORED BY DIOR" across the carriage at this point. Because wasn't the hairstylist from Dior too? (I know Dior sent the hairstylist to Northern Ireland with them.)

[styledbysaturno]

Already done the scrolling for you so you don’t have to🧚‍♀️

Inside my ShopMy collections you’ll find curated fashion picks you can’t miss, divided by price range: affordable, mid-price and expensive so you can shop based on your mood (or budget 💸).

→ Check my linktree and click on “ShopMy collections” to discover my full selection.

I’ve also created a special collection dedicated entirely to the best Vivienne Westwood pieces (and more focused edits will be coming soon)! With the latest ShopMy upgrade, you can now:

→ Browse all my picks already sorted by category

→ Add me to your circle to stay constantly updated on new fashion finds

[brf-rumortrackinganon]

The amount of u-turns in Meghan’s attempt to relaunch her own brand is crazy. And do is the fact that you can basically see her thought process in real time as more information comes out about it. ARO being declined so she didn’t get that off the ground, now not being able to sell any clothing pieces for ASever due to trade mark infringement. It’s like she’s setting her self up for failure. It’s Meghan, six months from now when she wants to sell cute branded aprons or crewnecks with a palm tree on it she won’t. SO she’ll either do it anyway, get more in trouble just for the headlines or she create another brand to sell clothing and that’s going to fall flat.

It’s just crazy.

This ask came in just over a month ago and I can’t believe how prescient it is. Well, I can, because Meghan really is that predictable.

The u-turns continue, as we’ve seen in the last couple weeks and I guess Meghan has given up on her own clothing line to take commissions from affiliate marketing with other brands.

Good times, y’all.

[brf-rumortrackinganon]

So her merch is basically a beige expensive Amazon wish list, how does she make money from these ‘curated’ high end goods. So where is the income stream, and has she had to ask the designer houses permission. As a designer I wouldn’t want any association with the awful woman.

So I did some poking around the ShopMy website and it looks like how much commission Meghan earns is independently negotiated between her and the brands.

Here's a really fascinating Q&A of how ShopMe works, if anyone's interested:

Welcome to our Help Center! You have questions? We have the answers. Explore our help articles and solve your issue in no time.

I don't think she's making much on commission from these brand deals. TikTok Shop (which seems to be setting the industry standard these days) is around 15%. I think Meghan might get 20-25% but that is a very rough guesstimate.

It is an income stream, but it's a very small one. If we look at where Meghan is making money, it's here:

ShopMe commissions

Merch deals and papwalks

As Ever (which Netflix is probably taking a significant chunk)

Coffee investment

Speaking fees (but I don't think she's doing that anymore)

Archewell donations

It might look like a lot, but I don't think it is, not when you consider the expenses she has:

$14.5 million mortgage

Utilities (and water is expensive in SoCal)

Ordinary living expenses - food, clothes, things the kids need, car lease payments, gas

Staff expenses - household staff, Archewell staff, As Ever staff, social media people

Awards and red carpet gala tickets

Travel

Fauxyal tours and associated expenses - airfare, cost of clothes, accommodations

24/7 personal security everywhere

Harry's lawsuits

Operational expenses for Archewell and As Ever

Adding up the balance sheets, I think Meghan is still on the hustle and, if rumors are true, they're living largely on the interest from Harry's trust funds with generous subsidies from Charles (the mortgage and housing costs) and sponsors (most of the travel). I do think she's in for a rude awakening if the divorce is here because their cost of living has far surpassed their means and, as we've discussed here before, they're not dependent on the BRF so Charles isn't bailing either of them out with massive Diana-sized (or even polite Fergie-sized) settlements.

Also Meghan didn't pay for anything having to do with the production of her show, including the house she used. That was all Netflix.

Edit: I forgot about Harry's BetterUp thing. That's another income stream for them, but Meghan loses that income stream in a divorce unless she is awarded alimony/child support and Harry's "salary" is calculated into the payments.

[brf-rumortrackinganon]

I'm not proud to say that I lurk on SMM subreddit when I'm bored, but there it is. Someone just posted a WSJ IG post about MM's merching power, with lots of specific numbers from brands. Mostly small brands are mentioned so I guess moving 500 pairs of jeans can make a big difference to their bottom line. Not too many big names mentioned but manby she's hoping to use this as a stepping stone back to larger high end brand merching.

That's where I've ended up to: merching the small brands is the key to the designer merching. She doesn't have the royal aura anymore, so the only way the designers will listen to her again is if she has concrete data about the kind of sales, referrals, and profits she can make.

So she really has come full circle again - she's right back to having to pitch and prove her worth to investors. versus all the investors/brands pitching her.

[brf-rumortrackinganon]

We have seen time and time again people and groups who associate get Markled. The genuine S supporters are limited and take away the ones who can’t afford £1000 for a dress cuts her market to tiny numbers. On the other hand the numbers of people who will be actively put off by her ‘choices’ are numerous, particularly those in the public eye. Imagine being snapped in one of her selection and being linked in the tabloids to Madame Sussex. So what I’m really asking is do the designer brands have any sort of veto on MM promoting them or can they do anything to mitigate her?

The brands don’t have to work with her. That’s why she’s going after a lot of small, niche, not-well-known brands — because everyone else is turning her down.

The well-known US brands (eg the mall stores) don’t need Meghan’s help.

The big designer names don’t need her either, not when real A-list Hollywood celebs are there.

The real luxury brands don’t advertising (they use word-of-mouth by current clientele).

So all that’s left are these up-and-coming brands looking to break into the American market and they’re making a calculated risk that the headlines from Meghan wearing their items/supporting their companies is worth whatever future harm that may or may not come via the markle curse.

And I’d bet for every company that agrees to Meghan’s affiliate marketing strategy, there are two or three more that declined it. For someone in Meghan’s ill-fittingly too large shoes, there are always more “no” than “yes” because she just does not have broad appeal or likability. And it’s a safe bet that she’s specifically targeting brands that match this aesthetic and style she wants to project.

[brf-rumortrackinganon]

And Meghan is now officially merching her clothes. This is exactly what she wanted to do in the BRF; specifically post links to her clothes for commission and a cut of the profits. @anonymoushouseplantfan and @the-empress-7, take your very well-deserved bows.

That’s what she did, Plant had info about some brands confirming to her that in Australia she made lots of money by merching clothes (Harry too). So she finally is doing it without hiding it 🤣

I do think she can do a decent amount of money with it, there are still many of her fans buying some of her clothes and some other influencers too. And she can have the opportunity to say; ‘oh everything is sold out, I am a fashion icon’ that she is aiming to (we know few pieces will be available and she can claim it is a sold out).

Anyway, we were expecting this full influencer brand, but even for her this move looks so tacky and so cringe. Like you went from being a Duchess having the world in your feet to merching clothes..

Yep, we were expecting this, and we knew it would be cringe but this way cringier than I think any of us thought.

Honestly, I thought the way Meghan would do this would be to sell off her royal outfits a la Diana charity auction and then start selling copies of her clothes via 'As Ever' as an aesthetic but she's going the route of Basic Influencer 101.

[brf-rumortrackinganon]

You’ve already said this and we know Meghan is going to post a lot of clothing that is either heavily discounted or low in inventory. She’s going to very obviously point out on 3-4 occasions that she’s sold out items (‘via leaks to people or daily mail)

But I do wonder if she’ll also treat this as her wants list ya know? Like items that are so ridiculously over priced and just plausible enough to say she’s worn them but not out right brand distinctive. But they’re very much there to remind you she shops at Loro piano or Hermes and she really wants to wonder during every photo shoot which combination she’s gone with that day.

Well, nothing is not impossible when it comes to Meghan. She’s breaking norms and standards wherever she goes.

But it is a very basic collection. I saw a comment on BlueSky that basically suggested if you shopped at Banana Republic or Madewell, you could recreate almost every single look for just a fraction of what Meghan actually spent.

Anyway, she’ll definitely use the metrics and sales from this to approach other brands to merch, though. I can see it now, Meghan with her spreadsheet of all the sales she’s made for Loro Piano (never heard of ‘em, actually) and Hermes going door to door in Beverly Hills saying “here’s what I can do for you.”