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Two River Business Cards http://ift.tt/2jyHakN
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GR Blocks http://ift.tt/2aYYycZ
Code To Design by Simon Goetz Twitter || Source
Simon. Healdsburg, August 2013.
the pursuit of perfection
For longer then I would like to think of I have been in a permanent state of mental paralysis. I stare at a blank page trying to think of what to design only to come up with nothing. For the few glimpses of genuinely great ideas that I conjure up, I seem to only be able to implement them as far as "good". I get stuck in this limbo, creating only 'good' designs, nothing that I would ever consider truly impressive, and nothing close to the standards that I hold when I critique someones work.
I have a sketchbook full of only 'good' designs that do not seem to go anywhere, as if I push each idea into the next one, never breaking through to there full potential. This vicious cycle is beating the life out of me, beating my brain, my desire, my passion. I speculate that my standards are to high, that I expect perfection every time. I don't believe this is the case, I don't ever believe that I will reach perfection, I just would like to come close.
As I try to escape this limbo by venting through Designlife, I come across the same problems writing the end of this short article as I do with every recent project, where to go from here?
Simple Birch, coffee table + chair
Using digital fabrication methods and eco-friendly birch plywood, Evan Brooks and Simon Goetz developed a cohesive furniture set that is elegant, light- weight and functional.