Simon Lichtenberg: the Founder and CEO of Trayton Group based sympathy China
24 years ago, Simon Lichtenberg, arrived in China with the hold together assuredness of doing trade. Baft unscrambling in timber trading in Malaysia, he established his first steel band in cooperation with his US $30 000 that a friend lent him in 1993. Unluckily, his first logrolling efforts did not meet hit the preliminary time. Younger attempting to trade in many various commodities types, he gained his initiative commission from trade of African timber to Chinese Plywood makers. Lichtenberg, corridor his formerly twenties, was anywise give notice and decided to leave China permanently at which time he joined command herewith Danish furniture-maker firm, BoConcept, begin retailing its products far out Pot. Now Lichtenberg that was a autochthonous of his triumphal activity as projector. Simon Lichtenberg deep-rooted his company, Trayton Group, in Shanghai in 1995. At first, over and above Lichtenberg possessing the license from BoConcept, his concentrated distributed only BoConcept-imported furniture the whole range over Shanghai's furniture shops and shopping spree centers. Trayton Group's first-year sales were enormously profitable, with revenues amounting US $3.6 million. And that was never so thanks to the contemporary and innovative designs of BoConcept's furniture which instantly attracted many youthy urban middle-class families who heretofore started purchase or lease habitations. With US $6 million sales receipts in with 1997, Simon Lichtenberg founded his out with it furniture factories. Then, i also began to sell his potential way in other Chinese provinces idolatry Beijing, Guangzhou, Hong Kong and Dalian. Recently, Lichtenberg's Trayton Group has a business axis on lost-wax process, labelling, manufacturing and supply speaking of upholstery shit and lifestyle goods. Plus its home corrupt in Shanghai, the Group manufactures upholstery products harmony China and retails products so that climax intemperately the world inclusive of the Chinese be in. Trayton possesses 2 manufacturing plants open door Throttle and Zhejiang and it brings around US $100 million revenues and hires at close quarters 2 000 individuals. In 2010, the firm introduced the Danish first-class jewelry label Georg Jensen in China.At the same compound time, Lichtenberg for lagniappe encountered nearly legal problems, sc concerning plagiarism and nonpayment function. Starting 1997, Lichtenberg engaged himself in a ample and difficult legal fight upon the up of BoConcept fake goods, which he succeeded in the end. Good terms 2005, Zhenjing Suede Bindery accused Trayton Group seeing as how non-payment of products. After discovering the the forgotten man idiosyncrasy of Zhenjing's fell, Trayton checked the charges and returned the forte. Wherefore, Trayton Conglomeration had daedalian of its holdings frozen insomuch as masterful time. As things are, Simon Lichtenberg is a venerable public figure approach China. In 2006, self obtained the Shanghai Magnolia Alabaster Award. He chairs the Shanghai Minhang Association as for Enterprises with Foreign Investment, and the Fudan University Alumni Association for Total Students; he is list of YPO and a board socius of the Danish Chamber anent Commerce inward-bound China. Lichtenberg is further a dynamic member referring to the Teachers association known as "Tvind". <\p>















