Automatically Update Reduce Data's Pixels into Simpli.fi and Tradedesk. Support for More DSPs soon.
Most advertisers use more than one ad network or DSP and typically many find it hard to manage several platforms. An additional platform like Reduce Data tends to add a bit of a work load on them. This is because they need to create these campaigns and pixels on Reduce Data and then publish it back on their respective platforms.
This issue was a blocker and therefore we decided to find a way to fix this. Automation was the best solution and therefore we got to work on it right away. Thanks to Manoj (www.linkedin.com/in/manojmalhotra/) of Admarvel for this suggestion.
Today, we're happy to announce the availability of this feature using which you can directly update campaigns for two DSPs to start with - Simpli.fi and Tradedesk.
Navigate to Campaigns -> Update DSP Campaigns.
Enter username / email id
It connects to either Simpli.fi or Tradedesk
It copies all your campaigns from there to Reduce Data
Reduce Data Pixels are created (for impressions and for clicks)
Reduce Data's pixels are automatically updated on the respective platforms.
All campaigns are impacted.
If existing campaigns are running, they might need approval again from your DSP to continue to run.
If campaigns exist on Reduce Data or DSP, they are simply updated.
We hope that this feature helps cut the work load for ad agencies and other self service advertisers. While some platform's Terms of Service (TOS) explicitly forbids this, we are building out features for platforms whose TOS does not stop us.
More DSPs are coming - We will continue to add new platforms with the objective of providing a simple self service console for you to manage and optimize your ad spends with Reduce Data.
Please send us feedback by writing to the engineering team - engineering[a.t]reducedata.com. We'd love to hear your feedback.
