#size zero enterprise

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What your Tail Spend can do for your Digital Marketing

Focusing on your Tail Spend (or ‘Indirect Spend’) will reduce waste and improve bottom line, helping you do more with less. Strategic decisions around digital marketing can help your team make this possible. An efficient deployment of resources is key to mitigating your tail spend, and leveraging third parties is an essential part of making …

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Enterprises across the globe recognise the need to shape up for a new economy. They’re becoming leaner, smarter, more efficient and drive value throughout their delivery system. 

blur Group CEO Philip Letts talks about how business is changing.