A Chinese imperial opening! ARTDeCO Event Activation Beijing worked with Matte to conceptualise and art direct the evening opening event of WWD Global Fashion & Beauty Forum 2018 hosted by Xi’an SKP at Yongning Gate, Xi’an, China—the ancient imperial capital and eastern departure point of the Silk Road. With our injection of cross-cultural flair, the event highlights include a drone light show, traditional Xi’an imperial welcome ceremony and decor inspired by the Silk Road. Images: Courtesy of ART DeCO Group #matteamsterdamprojects #skpxian #xian #china #historic #imperial #event #branding #wwd #spectacular #lights #lightdesign #instagood #cool #fashion #party













