The Small Business Customer
When I'm a passenger in the car and I see random office buildings, I look for the name of the company on the side of the building, I scan the building wondering what goes on in there and I wonder how they got their start. I wonder about what they did to get where they are, if they still operate like a small business or if they now have a CFO.
Recently I went to a big chain store that opened at 9:00am. I thought it was already open so I went to the door. It was 8:56am and I decided to wait even though it was really cold outside. By 9:02am, another customer was banging on the door to get them to unlock it so we could go inside. By contrast, I went to The Tasteful Olive, which is a family owned small business, one Sunday morning thinking they opened at 12:30pm. They didn't open until 1:00pm but I showed up at their front door at 12:25pm, was looking for their hours sign and the next thing I knew, the owner unlocked the door saying, "Oh come on in, I'm only doing my morning cleaning".
Here's what happens when you by from HOLSTRit, a very small, mom-owned business. I see the email that someone ordered and if I don't say it out loud, I'm thinking, "Oh yea!" I fight the urge to fill the order right then and there because I want my customer to have their product as soon as possible however I have to remember that no matter when I fill the order at home all the mail leaves the post office one time a day...so it doesn't have to be right away...ok, I can finish feeding my children. I print a packing slip and write "Thank You!" on each one. When I put the product in the bag, I wonder who it's going to and hope they find it as helpful and convenient as I do. When I hear that someone has a problem with their HOLSTR, if it's defective in some way, I'm very disconcerted. Even though I can't control the quality directly, it's a reflection on me and I do everything I know to do to make it right. I appreciate every one of my customers and want them to be happy with their purchase.
I will still shop at a large box retailer however I jump at the chance to be a small business customer any time I can! #SmallBusinessOwners take care of #SmallBusinessCustomers.