The KONY 2012 campaign started as an experiment. Could an online video make obscure war criminal Joseph Kony famous? What were the results?
Stop Kony 2012 – The was Project founded by Invisible children Inc., which sought to raise awareness about the heinous crimes against humanity committed in Uganda by Joseph Kony founder of the LRA. Invisible children Inc. sought assistance from The Hague, US senators, governments, human rights activists, acclaimed lawyers, celebrities as well as average individuals across the globe to simply generate knowledge since for 20 years many have not have not even heard of the atrocities committed in Uganda. Invisible Inc. sought to raise global awareness to educate the masses about this injustice and join the cause in solidarity by April 20 2012 through its aggressive Facebook campaign and YouTube video.